Sr Associate - Influencer & Content Marketing, Himalaya Health care
Experience: 4-5 years,
Employment Type: Full-time

Role Purpose

We are looking for a Team Lead - Influencer & Content Marketing to build and scale creator-led marketing across the Himalaya Health Care portfolio. This is a hands-on role for a digital-first marketer who understands how to discover the right creators, create compelling social-first content, negotiate effectively and turn creator partnerships into measurable brand and business impact.
The role will have a strong focus on building a scalable Nano & Micro Influencer ecosystem, while also managing Macro, and Expert/KOL partnerships. The ideal candidate will have 3-4 years of experience in Influencer Marketing, Creator Partnerships, Content or Digital Marketing, either on the brand side or at an agency managing multiple brands/categories.

Key Responsibilities

Influencer Strategy & Planning

• Develop influencer strategies aligned with brand, campaign and business objectives.
• Define the right creator mix across Nano, Micro, Macro, Celebrity and expert/KOL influencers. Build both campaign-led and always-on creator programs.
• Identify relevant creator territories across health, wellness, fitness, lifestyle, nutrition and regional content.

Creator Discovery & Relationship Management

• Identify and evaluate creators based on audience relevance, content quality, credibility, engagement and brand fit.
• Build and maintain a strong network of creators, talent managers, agencies and subject-matter experts. Develop long-term relationships with high-performing creators.
• Build a strong pool of regional and vernacular creators for geographically targeted campaigns.

Commercial Negotiation & Contracting

• Independently negotiate with influencers, talent managers and agencies.
• Drive efficiencies across creator commercials, deliverables, usage rights, exclusivity and paid amplification rights.
• Maintain creator rate benchmarks to improve campaign cost efficiency.
• Ensure timely closure of contracts, deliverables and payments.

Campaign Management

• Own influencer campaigns end-to-end — from strategy and creator shortlisting to briefing, approvals, go-live and reporting.
• Manage multiple campaigns across brands ensuring quality, timelines & budgets. Maintain clear campaign trackers and proactively resolve execution issues.

Content Strategy & Development

• Translate brand objectives into sharp, creator-friendly briefs.
• Develop strong social-first content ideas, hooks and storytelling formats.
• Ensure creator content feels authentic, engaging and platform native.
• Identify high-performing creator content that can be reused across social media, digital advertising, e-commerce and other brand touchpoints.
• Build repeatable content formats and creator playbooks across brands.

Performance & Analytics

• Define clear success measures for each campaign based on the objective.
• Evaluate campaign, creator and content performance to identify what should be scaled, optimized or discontinued. Build benchmarks and creator scorecards to improve effectiveness and ROI over time.
• Work with Digital and Performance Marketing teams to amplify high-performing creator content.

Compliance & Brand Safety

• Ensure all communication follows approved brand, scientific and regulatory claims. Work closely with Regulatory and Legal teams wherever required.
• Ensure appropriate influencer disclosures and responsible communication, particularly for healthcare and expert-led content.
• Proactively identify and manage potential brand-safety or reputation risks.

Agency & Stakeholder Management

• Manage influencer and content agencies across strategy, execution, quality, timelines and commercials.
• Work closely with Brand, Digital, E-commerce, Creative, Media, PR, Medical and Regulatory teams.
• Independently assess agency recommendations and ensure creators are right for the brand.
• Support and guide junior team members and agency resources where required.

Trends & Competitive Intelligence

• Stay updated on emerging creators, platforms, content formats & cultural trends. Track competitor activity across healthcare, wellness, FMCG and D2C brands.
• Identify new creator-led opportunities that can be relevant for Himalaya brands.

Candidate Profile

Must Have

• 3-4 years of relevant experience in Influencer Marketing, Creator Partnerships, Content Marketing or Digital Marketing either with Agency or with a brand.
• Hands-on experience managing Nano, Micro, Macro and Celebrity influencer, Strong experience in end-to-end influencer campaign management.
• Excellent commercial negotiation skills.
• Strong understanding of social-first content and platforms such as Instagram and YouTube. Good analytical and campaign evaluation skills.
• Strong communication, project management and stakeholder management capabilities & Ability to manage multiple campaigns in a fast-paced environment with high ownership.

Preferred

• Experience in Healthcare, Wellness, FMCG, Nutrition, Personal Care, Ayurveda or D2C. Experience working with doctors, nutritionists, fitness experts or other expert creators.
• Experience with regional and vernacular influencer campaigns.
• Understanding of content usage rights, paid amplification and influencer performance marketing.
• Familiarity with influencer analytics, social listening or creator discovery tools.

Core Competencies

Influencer Strategy | Content & Storytelling | Commercial Negotiation | Creator Relationship Management | Campaign Execution | Analytical Thinking | Digital & Social Media Understanding | Stakeholder Management | Consumer Understanding | Ownership