CardsHQ is a rapidly growing retail and media company transforming the collectibles industry through a modern, multi-channel platform. Operating across retail stores, ecommerce, live commerce, shows and events, sponsorships, and digital subscription products, the company connects product, community, and content to drive engagement and commerce. CardsHQ focuses on creating a seamless experience for collectors, investors, and enthusiasts to discover, transact, and connect. As the company scales, it remains committed to high-quality products, operational excellence, and a differentiated customer experience at every touchpoint. Team members join a community-driven ecosystem with significant opportunity to influence the future of the collectibles space.

We’re seeking a Social Media Manager who is both a strategic thinker and a hands-on content creator.

This person will own and execute the company’s social media strategy across platforms including Instagram, TikTok, YouTube Shorts, Facebook, and X. The role will focus on growing community engagement, showcasing products and retail experiences, supporting marketing initiatives, and capturing the energy of the brand in real time.

This is a highly visible, in-person role that requires regular collaboration with retail, marketing, ecommerce, buying, and content teams.

Weekend coverage will occasionally be required for in-store events and community activations. Limited travel may also be required for major industry shows, conventions, and marketing events.

Key Responsibilities

Strategy & Planning

• Develop and own the company’s organic social media strategy across Instagram, TikTok, YouTube Shorts, Facebook, X, and emerging platforms.
• Align social media initiatives with broader marketing campaigns, product launches, retail promotions, ecommerce initiatives, and new inventory.
• Partner with buying and retail teams to identify priority products, releases, trends, and categories to feature.
• Stay current on emerging social media trends, platform changes, creator strategies, and best practices.
• Identify opportunities to increase brand awareness, audience engagement, traffic, and sales.
• Provide social media coverage for select weekend events and major industry activations.

Content Creation & Publishing

• Create, edit, and publish engaging photos, short-form videos, graphics, and copy tailored to each social platform.
• Develop creative product storytelling through unboxings, product features, educational content, entertainment-driven posts, and trend-based content.
• Capture real-time content featuring customers, events, product releases, promotions, and the energy of the retail environment.
• Maintain a consistent brand voice and visual identity across all social channels.
• Build and manage content calendars supporting weekly, seasonal, promotional, and product-focused initiatives.
• Produce content quickly while maintaining quality and brand standards.

Community Engagement

• Actively engage with followers across social platforms by responding to comments, messages, mentions, and community conversations.
• Deliver strong customer service through social channels while maintaining a professional and authentic brand voice.
• Monitor online sentiment and identify opportunities to strengthen customer relationships.
• Develop relationships with influencers, creators, customers, and industry partners to increase reach and credibility.
• Use organic engagement to help drive audiences toward retail locations, ecommerce platforms, live content, and other company channels.

Analytics & Reporting

• Monitor and analyze social media performance and adjust strategy based on results.
• Track KPIs including engagement, follower growth, reach, traffic, conversions, content performance, and community sentiment.
• Evaluate which products, campaigns, and content formats perform most effectively.
• Provide regular insights and recommendations to improve future marketing and content strategies.
• eting and content strategies.

Collaboration

• Partner closely with marketing, retail, ecommerce, content, creative, and merchandising teams.
• Support integrated campaigns, promotions, product launches, paid media, and special events.
• Work with leadership to ensure social content supports broader business priorities.
• Maintain visibility into inventory and promotional priorities so social content reflects what is most important to the business.

Qualifications

• 3–5 years of professional social media management experience, preferably within retail, lifestyle, sports, entertainment, ecommerce, or a community-driven consumer brand.
• Strong portfolio demonstrating short-form video, photography, copywriting, graphics, and social storytelling.
• Proven experience marketing products, retail experiences, or consumer brands through digital and social channels.
• Strong understanding of TikTok, Instagram, YouTube Shorts, Facebook, X, and emerging social platforms.
• Ability to identify social trends and translate them into relevant brand content.
• Strong content creation and editing skills.
• Comfortable working in a retail environment, interacting with customers, and capturing real-time content.
• Excellent communication, organization, and project-management skills.
• Ability to balance creative instincts with performance data and business objectives.
• Comfortable working occasional weekends and traveling for select industry events.

Preferred

• Passion for sports, entertainment, collectibles, gaming, or enthusiast communities.
• Experience supporting a rapidly growing retail or ecommerce organization.
• Experience working with influencers, creators, or brand partnerships.

What Success Looks Like

You will help build a social presence that is

• Trusted — representing the brand with authenticity, professionalism, and good judgment.
• Continuously Improving — testing, learning, and improving content and performance.
• Community Focused — making customers and followers feel connected to the brand.
• Experience Driven — turning products, events, customers, and everyday moments into compelling stories people want to watch and share.

Benefits

Full-time employees are eligible for

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Parental leave
• Retirement plan
• Work Location: In person