Social Media Coordinator

Lucchese Bootmaker | Dallas, TX (Corporate Office) | Full-Time, Hourly

About Lucchese

Since 1883, Lucchese Bootmaker has been handcrafting Western luxury boots and lifestyle goods rooted in American craftsmanship. Our brand is growing, and social media plays a key role in bringing our story to new audiences and deepening loyalty with our existing customers.

About the Role

The Social Media Coordinator brings Lucchese's day-to-day social presence to life. This is a hands-on, individual-contributor role focused on creating and posting content, managing our social communities, and supporting our influencer and user-generated content (UGC) strategy. You'll work closely with the Manager of Content Strategy and partner cross-functionally with Brand, Digital, Events, and Product teams.

What You'll Do

Content Creation & Posting

• Create, schedule, and publish social content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more
• Help build and maintain the social media content calendar
• Shoot and edit photo/video content for social platforms
• Support the Manager of Content Strategy in executing content plans and campaigns

Community Management

• Monitor and respond to comments and messages across our social platforms in a timely, on-brand way
• Pull insights from customer reviews (Yelp, Google Business, Apple Business) and social comments
• Track community sentiment and share qualitative/quantitative insights to inform content strategy

Trend Research & Strategy Support

• Stay on top of social media trends, platform updates, and emerging strategies
• Bring trend insights and recommendations to the Manager of Content Strategy
• Support planning of upcoming content based on research findings

Influencer & UGC Management

• Help build and manage Lucchese's influencer and user-generated content strategy
• Identify, coordinate, and build relationships with influencers and brand advocates
• Manage product seeding — selection, fulfillment coordination, and tracking
• Source and manage influencer outreach through platforms like ShopMy and LTK
• Support execution and performance tracking of influencer/UGC campaigns

What You Bring

• 2+ years of experience in social media marketing, communications, or a similar field
• Bachelor's degree in Marketing, Communications, or a related field preferred; High School Diploma/GED required
• Experience with influencer sourcing/seeding platforms (ShopMy, LTK preferred)
• Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing tools
• Strong photo/video editing skills
• Excellent written and verbal communication skills
• Ability to multitask across multiple platforms and projects in a fast-paced environment
• Creative, detail-oriented, and a natural problem-solver

Good to Know

• Full-time, hourly role based in our Dallas Corporate Office (40-55 hours/week)
• 4 days per week required in-office; 1 day remote
• Monday–Friday, core business hours; occasional evenings/weekends as needed
• Up to 30% travel
• Ability to lift up to 50 lbs at times