Job Title: Scriptwriter – Social Media & Ads

Company: The Wellness Shop

Location: Jaipur, Rajasthan

Work Mode: Hybrid – On-site for Jaipur-based candidates; Remote for candidates based outside Jaipur.

Experience: 2–3 Years

Employment Type: Full-Time

About The Role

The Wellness Shop is looking for a creative and performance-focused Scriptwriter / Copywriter who can turn product insights, consumer pain points, and brand guidelines into high-converting social media content.

The ideal candidate should have strong experience in copywriting, social media ad copies, Reels scripts, hooks, and brand-led storytelling, with the ability to write content that is both engaging and conversion-focused.

Key Responsibilities

• Write engaging Reels, UGC, video ad, and social media scripts based on brand and platform guidelines.
• Develop high-converting ad copies, hooks, headlines, CTAs, captions, and promotional content for Meta and other social platforms.
• Create scripts around products, consumer pain points, benefits, trends, and marketing campaigns.
• Follow and maintain the brand's tone of voice, communication style, messaging framework, and script guidelines.
• Adapt content for different formats, audiences, platforms, and campaign objectives.
• Research social media trends, competitor communication, viral formats, and consumer behaviour to develop relevant content ideas.
• Collaborate with the Creative, Performance Marketing, Social Media, and Product teams to develop campaign content.
• Continuously test and improve hooks, messaging, storytelling angles, and CTAs based on content performance.

Key Requirements

• 2–3 years of relevant experience in Copywriting, Scriptwriting, Content Writing, Advertising, or Social Media Content.
• Strong hands-on experience in social media ad copywriting and Reels/video scriptwriting.
• Excellent understanding of hooks, storytelling, CTAs, consumer psychology, and conversion-focused writing.
• Ability to write scripts according to brand guidelines and social media content frameworks.
• Strong understanding of Instagram Reels, Meta Ads, UGC, and short-form video content.
• Excellent command of English grammar, vocabulary, and communication.
• Ability to create multiple creative angles and variations for the same product/campaign.
• Strong research skills and awareness of social media trends and digital content formats.

Preferred Experience

Experience in D2C, Beauty, Skincare, Wellness, FMCG, Lifestyle, or E-commerce brands will be preferred.

What We're Looking For

A writer who doesn't just write good content, but understands why a hook works, why a customer will stop scrolling, and how words can drive engagement and conversions.