About us: “Keep Moving“ 永不止步

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Job description:

• TikTok Shop Marketing: Develop and execute marketing plans for TikTok Shop, including campaign participation, product promotions, short-form video, live commerce and paid advertising. Identify opportunities to grow traffic, conversion and sales.
• Creator and Affiliate Partnerships: Source and engage relevant creators, KOLs and affiliates for product seeding, content collaborations and sales-driven campaigns. Manage briefs, product selection, timelines and performance reviews.
• Content and Live Commerce: Work with content, design and livestream teams to develop TikTok-native content and live commerce campaigns. Use performance insights and platform trends to refine content angles, product positioning and promotional offers.
• Marketplace Marketing: Plan and execute campaigns on Shopee, Lazada and other relevant e-commerce platforms, including platform promotions, advertising, vouchers and product visibility initiatives.
• Paid Advertising: Manage and optimize TikTok and marketplace advertising budgets. Test audiences, creatives and campaign approaches to improve return on ad spend and overall sales performance.
• Analytics and Reporting: Track key metrics such as traffic, conversion rate, sales, return on ad spend and creator performance. Prepare regular reports with clear recommendations for future campaigns.
• Cross-functional Collaboration: Partner with e-commerce, merchandising, retail and brand teams to align marketing activities with product launches, inventory and commercial priorities.

Requirements：

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3 years’ proven experience in e-commerce or digital marketing, including substantial hands-on experience with TikTok Shop marketing.
• Proven experience running TikTok campaigns and working with creators, affiliates or KOLs to drive content reach and sales. Experience with product seeding and live commerce is highly preferred.
• Hands-on experience with TikTok advertising and a strong understanding of how organic content, creators, livestreams and paid media work together to drive sales.
• Experience managing campaigns on Shopee or Lazada is preferred.
• Strong analytical skills and the ability to turn campaign data into practical actions.
• Comfortable working closely with content creators and internal teams in a fast-moving environment.
• Excellent communication and project management skills.
• Mandarin proficiency is a plus for collaboration with counterparts in China HQ and across Southeast Asia.
• Passion for sports and the sporting goods industry.