KEY RESPONSIBILITIES

1. Marketing Strategy & Direction

• Develop and execute short-term and long-term Marketing strategies for ANTA Vietnam, ensuring alignment with business objectives and the Group's global vision.
• Define brand positioning and manage ANTA's brand image, identity, and brand equity across the entire retail network.
• Plan, allocate, and manage the Marketing budget effectively, ensuring optimal ROI for each campaign.

2. Trade & Retail Marketing

• Work closely with Retail Operations to develop in-store marketing plans that drive store traffic (footfall) and conversion rates across the nationwide store network.
• Lead marketing plans for major holidays and key sales-driving events, including Black Friday, Tet, and major promotional seasons throughout the year.
• Manage Visual Merchandising (VM) and brand identity at retail stores, ensuring compliance with ANTA's international brand standards.

3. PR, Digital Communications & Brand Activation

• Manage sports sponsorships, new collection/product launches, trade fairs, running events, sports events, and partnerships with KOLs, KOCs, and professional athletes.
• Oversee media relations, Public Relations (PR), and crisis communications when required.

4. Team Management & Development

• Lead, manage, coach, and develop the entire Marketing team, including Brand, Digital, PR, and CRM functions.
• Build a creative, high-performance, and collaborative working culture, while strengthening cooperation between Marketing and other key functions, including HR, Sales, Merchandise, and Finance.

QUALIFICATIONS & EXPERIENCE

Education

• Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field.

Experience

• At least 5 years of experience as a Marketing Director or Head of Marketing, preferably within Retail, Fashion, or Sportswear industries.
• Experience working for multinational corporations or large-scale retail chains (50+ stores) is preferred.

Professional Skills

• Strong understanding of the Vietnamese fashion and sportswear retail market.
• Excellent strategic thinking and strong ability to analyze business and market data.

Language

• Fluent in English or Chinese.

Soft Skills

• Strong leadership and team management capabilities.
• Excellent communication and negotiation skills.
• Ability to work effectively under high pressure and in a fast-paced environment.

BENEFITS

• Salary: Competitive salary based on qualifications and experience, negotiable.
• Working Environment: Dynamic, professional, and modern working environment at a Grade-A office – Capital Place, Hanoi.
• Employee Benefits: Preferential discounts on ANTA and Wilson products under the company's internal employee policy.
• Career Development: Opportunities to participate in senior management training and development programs provided by the Group.
• Quarterly allowance: 5,000,000 VND in cash + internal shopping vouchers.
• Full holiday and New Year bonuses included.

Additional Benefits

• Special employee purchase discounts for ANTA products.
• Dynamic and professional working environment with strong opportunities for career growth and development in the sports fashion retail industry.
• Free parking.
• Internal shopping vouchers in accordance with the Group's policies.