A. Digital Commerce & Business Performance – 50%

• Responsible for the business and marketing performance of the Website and Facebook channels, including Traffic, Conversion Rate, Revenue, AOV, ROAS, and other relevant KPIs.
• Develop and execute multi-platform Digital Marketing activities across Facebook, Google, TikTok, and other traffic sources to drive traffic and revenue growth for the Dot Com channel.
• Monitor and optimize the entire Customer Journey on the Website, from Traffic, Landing Page, Product Page to Checkout, with the goal of improving Conversion Rate and revenue.
• Monitor the performance of Marketing campaigns and sales activities; proactively optimize budgets, traffic sources, and campaign performance to achieve business targets.
• Analyze business and marketing data, prepare regular reports, and provide recommendations to improve channel performance.

B. Campaign & Cross-functional Collaboration – 30%

• Work closely with Content, Design, CRM, Merchandise, and Operations teams to develop and execute sales campaigns, product launches, and growth initiatives.
• Propose Digital Commerce plans aligned with Marketing campaigns, product launches, seasonal campaigns, and the brand’s business objectives.
• Monitor campaign implementation progress and performance to ensure activities are delivered according to plan.
• Proactively collaborate with relevant teams to identify and resolve issues arising during campaign execution.

C. Market & Competitor Analysis – 20%

• Conduct research on the market, competitors, and Digital Commerce/E-commerce trends.
• Monitor trends in consumer behavior, Digital Marketing, and Online Shopping to identify new growth opportunities.
• Propose new initiatives, testing approaches, and solutions to improve the performance and competitiveness of the Website channel.

D. REQUIREMENTS

Experience

• Bachelor’s degree in Marketing, E-commerce, Digital Marketing, Business Administration, or a related field.
• 3–5 years of experience in E-commerce, Digital Commerce, Digital Marketing, or Online Business.
• Hands-on experience managing and developing Website/E-commerce channels, preferably within Retail, Fashion, Sports, FMCG, or Consumer industries.
• Experience in implementing and optimizing Digital Marketing activities across Facebook, Google, TikTok, or other digital platforms.
• Strong understanding and experience in managing key metrics such as Traffic, Conversion Rate, Revenue, ROAS, AOV, and Customer Journey.
• Experience working cross-functionally with teams such as Content, Design, CRM, Merchandise, and Operations.

Language Skills

• English or Chinese is an advantage.
• Ability to read and understand relevant materials and communicate effectively with stakeholders in a professional working environment.