Experience Required: 6-8 years

Location: Gurgaon

Role Overview

We are looking for a Senior Manager – Influencer Marketing, Activation to lead the end-to-end execution of influencer campaigns, managing creators, partners, timelines and internal stakeholders to ensure seamless campaign delivery.

Key Responsibilities

• Lead end-to-end activation and execution of influencer marketing campaigns across social platforms.
• Manage relationships and coordination with creators, talent managers and influencer agencies.
• Oversee creator onboarding, commercials, deliverables, timelines, approvals and publishing.
• Drive negotiations and ensure timely completion of contracts, POs, invoices and payments.
• Track campaign progress, deliverables and creator status through trackers and MIS.
• Coordinate closely with strategy, creative, media, production and client servicing teams for seamless execution.
• Proactively identify and resolve campaign delays, operational challenges and escalations.
• Lead campaign closure, reconciliation and documentation.
• Manage multiple campaigns simultaneously while ensuring timelines and quality standards are met.
• Mentor and manage junior team members and drive process adherence and operational efficiency.

Requirements

• 6–8 years of experience in Influencer Marketing, Influencer Activation, Creator Partnerships or Digital Marketing.
• Strong hands-on experience in influencer campaign activation and execution.
• Strong understanding of the creator ecosystem and social platforms.
• Excellent stakeholder management, coordination, negotiation and follow-up skills.
• Experience managing creators, agencies and multiple campaigns simultaneously.
• Strong attention to detail and ability to manage tight timelines.
• Good knowledge of Excel/Google Sheets, trackers and MIS.
• Experience managing or mentoring junior team members.
• Agency experience preferred.