Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

Support the setup, delivery, and optimisation of Traditional and Digital campaigns, bringing the implementation plan to life across all media buying. The role is also to support the Manager with data and insights for planning implications and media activation tasks.

Responsibilities

CLIENT SERVICE

• Take an active interest and understanding of the culture, consumer, category and competitive context of the client's business. Able to articulate key client challenges
• Ensure all key client reports are updated in a timely, accurate and client friendly manner (e.g. use client terms, simple language, use right font and format)

INVESTMENT & ACTIVATIONS

Campaign Activations & Delivery:

• Execute campaign bookings by placing accurate orders with media partners based on the approved media plan. Keep internal budget trackers up to date and verify all spend reports for accuracy.
• Lead campaign activation from start to finish, including briefing and analysing trading proposals, checking insertion orders (IOs), applying tags, trafficking creatives, apply audience targeting, booking media, and setting up campaigns
• Track campaigns weekly, input results into tracking sheets or pacing report. Ensure performance is optimised to deliver set goals and KPIs. Flag any issues with publishers, clients and team members Apply brand safety lists every month on campaigns. Adhere to all compliance, agency best practice. Must have MBA sign off and/or receive Purchase Order. Ensure all booking confirmation, booking contracts are recorded in share drives Check all booking confirmations. Action any change to media bookings promptly and accurately. Record changes and ensure all team members are up to date with latest status Compile spec sheet and deadlines. Action any change of Material Instructions effectively and timely Work closely with Manager to QA campaigns before launch.

Trading & Partnerships

• Support media partnerships and sponsorships by managing digital deliverables, monitoring timelines, and ensuring all creative, tracking, and platform elements are correctly implemented and delivered as planned.
• Negotiate makegoods or compensation if campaign is not delivering to planned targets

Reporting & Insights

Source and complete all data in live report, post reports, pacing reports and Quarterly value trackers. Contribute to insightful commentary

Processes & Best Practices

Apply correct service fee and ad tech fees in campaign activation

Use appropriate briefing templates, include the right context and manage media owner feedback

TEAM LEADERSHIP

• Support the development of Co ordinators by providing basic on the job training on all industry tools and reporting. Review progress with Digital I&A Manager
• Support onboarding of new staff onshore and offshore on digital campaign set up and finance processes
• Capable of delegating and communicating with multiple stakeholders

FINANCE & COMMERCIAL

• Responsible for the preparation of billing across the client patch, including preparing proforma check sheet with planned spend
• Load and code spends in Spectra correctly according to instructions, check totals are matching, input Digital Campaign ID
• Ensuring the correct PO#s are applied and all documentation is saved
• Reconcile all campaigns through to media plan to reflect actual activity after month end invoicing. Complete budget reconciliation and other finance reports for Manager’s approval
• Compile and upload 3rd party auditing or Media Mix Modelling data ensuring it is accurate and to deadline with support from coordinators
• Responsible for responding to all account queries within 14 days of allocation with a correct and final resolution
• Clear understanding of all PMX and Zenith products and where they are applicable for clients

INTERNAL AGENCY

• Collaborate and communicate effectively with other teams
• Be the best representative of our core values by contributing to the broader agency culture and initiatives. Project confidence, energy and build team morale
• Promote a professional work environment for you and your client group, respecting company policies
• Support agency operations by implementing best practice and ways of working
• Actively participate in brainstorm, internal forums, team training and development to enhance craft knowledge and share learnings across teams, especially emerging connection opportunities

EXTERNAL AGENCY

• Driving OUR profile in market by representing the agency in a positive manner, sharing agency news or thought leadership via your social networks Build strong and positive relationships with media owners, creative, PR, platforms, tech and other agency partners,
• Attend and contribute to all external Media Owner WIPs. Ensure key discussion points are captured in contact reports. Focus on campaign management and delivery, and two way feedback
• Actively participate in Sales Presentations, Training and Events organised by media owners and industry bodies

Qualifications

• 4-6 years’ experience in media agency