Location: New Delhi (In-office)

Experience: 1–3 years

CTC: Up to ₹3.6 LPA

Employment Type: Full-time

About the Role

Peppy is looking for an Influencer Marketing Executive to manage creator partnerships end to end — from sourcing and outreach to negotiation, briefing, content delivery, tracking, and campaign closure.

We’re looking for someone who understands creators, is strong at follow-ups, can negotiate confidently, and knows how to keep multiple collaborations moving at the same time.

This is a hands-on role for someone who enjoys working with creators, understands social media, and can take complete ownership of execution.

Key Responsibilities

• Source relevant influencers, UGC creators, and models based on campaign requirements
• Build and maintain a strong creator database
• Reach out to creators across Instagram, WhatsApp, email, and other relevant channels
• Manage leads, responses, and follow-ups
• Negotiate commercials, deliverables, timelines, and usage rights
• Close creator collaborations within approved budgets
• Handle end-to-end creator coordination from onboarding to final delivery
• Brief creators and models with scripts, references, talking points, and brand guidelines
• Coordinate content drafts, revisions, approvals, and final submissions
• Ensure creators meet agreed timelines and deliverables
• Coordinate product dispatches, delivery tracking, and returns where required
• Maintain creator content trackers including commercials, products sent, deliverables, payment status, posting status, and content links
• Track creator performance and identify creators worth repeating
• Coordinate creator invoices and payments with internal teams
• Build strong long-term relationships with high-performing creators
• Work closely with content, social media, performance marketing, and operations teams

What We’re Looking For

• 1–3 years of experience in influencer marketing, creator partnerships, talent management, or social media
• Strong understanding of Instagram, creators, and short-form content
• Excellent communication and negotiation skills
• Strong follow-up and coordination abilities
• Ability to manage multiple creators and campaigns simultaneously
• Comfortable working with trackers, deadlines, and budgets
• Ability to identify creators who are relevant for the brand, not just based on follower count
• Strong ownership and problem-solving mindset
• Comfortable working in a fast-paced environment

Good to Have

• Prior experience working with D2C, lifestyle, beauty, wellness, or consumer brands
• Existing relationships with creators, influencers, or talent managers
• Experience managing UGC campaigns
• Understanding of creator performance metrics and paid usage rights
• Experience coordinating creator shoots or models

What We’re Looking For in the Person

Someone who doesn’t stop at sending outreach messages.

You should be able to own the entire creator journey:

Source → Outreach → Negotiate → Brief → Follow up → Deliver → Track → Close

You should be proactive enough to spot delays early, follow up without being told, and keep campaigns moving smoothly.

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CTC: Up to ₹3.6 LPA

Experience: 1–3 years

Location: New Delhi, in-office