Retention Marketing Specialist
About the role
The Retention Marketing Specialist supports the execution and optimization of Skullcandy's retention marketing programs, with primary ownership of email and SMS channels. This role plays a critical part in engaging existing customers, driving repeat purchase, and strengthening long-term brand relationships.
In addition to day-to-day channel execution, this role partners closely to support loyalty program development, consumer insights, and retention strategy. The ideal candidate is organized, data-curious, and excited to learn how retention, loyalty, and customer behavior work together to drive growth.
Primary Functional Responsibilities
Email & SMS Execution (Primary Ownership)
- Execute and optimize email and SMS campaigns across promotional, lifecycle, and triggered messaging.
- Manage campaign & triggered flow setup, QA, scheduling, and deployment to ensure accuracy and timeliness.
- Support audience segmentation and targeting to improve relevance and performance.
- Maintain campaign calendars and ensure alignment with ecommerce and promotional priorities.
Performance Tracking & Optimization
- Monitor channel performance including open rates, CTR, conversion, and revenue contribution.
- Analyze results to identify trends, learnings, and optimization opportunities.
- Support A/B testing of subject lines, messaging, timing, and offers.
Loyalty Program Support
- Support in the development and ongoing optimization of the loyalty program.
- Assist with loyalty campaign execution, member communications, and program reporting.
- Help analyze loyalty member behavior and engagement trends.
Consumer Insights & Analytics Support
- Partner with Analytics and Retention leadership to help surface customer insights related to repeat behavior, engagement, and lifecycle performance.
- Assist in building reports and dashboards to track retention health and customer cohorts.
- Translate insights into actionable recommendations for retention programs.
Cross-Functional Collaboration
- Work closely with Ecommerce, Creative, Digital Experience, and Growth Marketing teams to ensure retention messaging aligns with site experience and brand voice.
- Coordinate with Creative and Digital Experience teams to deliver high-quality email and SMS assets.
- Support cross-channel planning and execution during key launches and promotional moments.
- Stay ahead of industry trends, leverage emerging technologies, and champion AI-driven solutions that enhance CRM performance, personalization, and operational efficiency.
Required Experience & Skills
- 2–3 years of experience in retention marketing, lifecycle marketing, or CRM-related roles.
- Hands-on experience executing email and/or SMS campaigns.
- Basic understanding of ecommerce and retention KPIs.
- Strong attention to detail and ability to manage multiple campaigns at once.
- Analytical mindset with comfort working in performance dashboards and reports.
- Strong communication and organizational skills.
- Experience with email and SMS platforms (e.g., Klaviyo or similar).
- Exposure to loyalty programs or customer insights work.
- Experience in DTC or ecommerce environments.
- Interest in customer behavior, lifecycle marketing, and long-term brand building.
Based in Park City, Utah, Skullcandy is the original lifestyle audio brand that lives by its mission to not just listen to music but to feel it. Founded with a belief in the bond between music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking, immersive technology in our headphones to once in a lifetime music events featuring emerging artists that inspire and move our culture forward. We became one of the world's most distinct audio brands by bringing color, character, and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From our mind-blowing Crushers that give you bass you can actually feel to legendary culture pieces like our Icon headphones, and a roster of some of the world's finest athletes, musicians, and artists, Skullcandy continues to redefine world-class audio performance and style. We pride ourselves on our one-of-a-kind workspace, balancing work and play, and being accountable for one another so we succeed as a brand. If you think you’re a good fit for a company that thrives on music, adventure, and a tight-knit community, we’d be stoked to have you.