Are you the CRM & Loyalty Expert who will transform our customer data into sporting passion?

If you have experience designing and executing marketing campaigns that boost the engagement of our sports enthusiasts, this challenge is for you! As a CRM & Loyalty Expert, you’ll be instrumental in shaping, executing, and optimizing our customer strategies and give our members the best possible experience.

Your Mission

You will be at the heart of our growth strategy, transforming customer data into personalized and impactful marketing actions.Your Key Responsibilities:

• Develop and implement CRM strategies and campaigns focused on boosting customer engagement, retention and sales.
• Determine and refine the best segmentation to maximize the impact of our communications (email, push notifications, SMS) and ensure a personal and relevant approach.
• Identify opportunities for growing our customer base in close collaboration with digital and retail teams.
• Analyze market data and customer feedback to optimize and adapt our marketing strategies to the needs of sports enthusiasts.
• Participate in the setup and deployment of our loyalty program across our communication platforms.
• Manage marketing budgets and report on campaign ROI, with a focus on maximizing impact and efficiency.
• Keep up-to-date with the latest trends and technologies in CRM and sports marketing to develop innovative campaigns.

Job Profile

A real team player, collaborating and sharing energy and experience with the teams is one of your drivers.

Driven by your positive and solutions-oriented mindset, you are always looking for opportunities and solutions. You listen to your colleagues and communicate in a fluent and constructive manner.

Flexible, you embrace new technology, welcome change, and keep a future-oriented mindset.

Moreover,

• You bring relevant experience: You hold a Bachelor's degree in Marketing, Business, or Communication, backed by at least 2 years of experience in CRM (ideally in retail or sports).
• You master CRM tools: You navigate marketing platforms with ease (CRM, email marketing platforms). Salesforce Marketing Cloud experience is a real plus.
• You love data & creative solutions: You analyze customer metrics easily and propose concrete, out-of-the-box improvements.

Ready to Play ?

Discover the jobs via our career site : www.jobs.decathlon.be