TCL is seeking a Senior Marketing Manager to own the end-to-end execution of brand and customer marketing in the assigned market(s). This is a highly cross-functional role, requiring the ability to translate HQ strategy into local execution, manage agency and customer relationships, oversee marketing budgets and financial processes, digital, and trade marketing initiatives.

Marketing Strategy & Planning

• Develop and follow up the Annual Marketing Plan and Marketing Budget, ensuring alignment with HQ objectives and commercial priorities; monitor execution throughout the year.
• Prepare mid-year performance and project reports for HQ and agency partners.
• Develop execution plans, timelines, and deliverables in line with HQ guidelines, and monitor project progress to ensure on-time, on-plan delivery.
• Identify brand visibility opportunities with key customers — including in-store activations, events, and OOH placements — to maximize brand awareness and marketing impact.

Agency Management

• Review and approve creative assets, KOL content, and PR materials prior to publication.
• Supervise brand-owned social media strategy and execution in partnership with the agency.
• Monitor and update HQ's weekly content tracker.

Digital & E-commerce Support

• Provide customers with product images and lifestyle assets for e-commerce platforms.