Mission

Design, implement and lead the marketing strategy in the national market, strengthening the brand's positioning and maximizing its market share. Coordinate advertising campaigns, media management, digital communication, activations and trade marketing strategies that drive sales and strengthen the connection with consumers, ensuring coherence with the company's global guidelines and commercial objectives.

Key Responsibilities

1. Strategic planning & brand positioning: Develop and execute the national marketing strategy and annual marketing plan, define brand positioning, and coordinate with HQ on global guidelines to keep strategy aligned with commercial objectives.

2. Market insight: Lead market, consumer and competitor analysis, and translate insights into strategy, creative and budget adjustments.

3. Campaigns & media mix optimization: Develop the media plan with agencies, build creative campaigns based on HQ assets, launch digital campaigns, and track KPIs in dashboards.

4. Digital & performance marketing : Manage paid media and SEO/SEM, implement performance e-commerce campaigns, optimize the digital retail presence, and oversee e-commerce platform activations.

5. PR & KOL strategy: Build and maintain press/media relations, select and manage influencers, and track and measure earned media value.

6. Internal alignment & reporting: Deliver quarterly reports to HQ, ensure compliance with HQ alignment requirements, and manage budget tracking and reporting.

7. Leadership & talent development: Set team objectives (CTS), coach and develop the team, and drive continuous-improvement initiatives.

Qualifications

1. Education: Bachelor's degree or above in Marketing, Business Administration, Advertising & Communications, Economics, Statistics or a related field; MBA preferred.

2. Experience: 8–12+ years in marketing, including 3–5+ years managing cross-functional marketing teams.

3. Industry background: Experience in consumer goods, home appliances, 3C preferred; prior experience as a country/regional marketing lead in a multinational company, with dual reporting lines into HQ, strongly preferred.

4. Brand & strategy: Able to independently deliver the annual marketing plan, brand positioning and market / consumer / competitor analysis.

5. Media & digital: Solid command of media mix planning, media buying and agency management; hands-on with SEO/SEM, paid media, performance e-commerce and digital retail operations.

6. PR & data: Capable of media relations, influencer selection and management, and earned media value measurement; able to manage investment budgets against ROI, CPL and conversion rate, and to build and interpret KPI dashboards.

7. Language & collaboration: English as a working language (direct HQ communication and English plans / reports required); strong cross-functional and cross-time-zone collaboration, with proven team coaching skills.