Function: Influencer & Creator Strategy

Role: Creative Strategist

Experience: 4-6

Role Summary

We are looking for a Manager – Creative Strategist to develop influencer-led creative and strategic solutions for brands. The role sits at the intersection of creative ideation, influencer strategy, cultural trends and platform behaviour, with responsibility for turning brand briefs into relevant creator-led ideas and campaigns.

The role will work closely with clients, creative, strategy, activation and talent teams to develop strong influencer strategies and ensure consistency from strategy through execution.

Creative & Cultural Strategy

• Develop influencer-led creative ideas rooted in culture, platform behavior, and brand truth

• Identify cultural moments, emerging formats, and creator roles that brands can credibly participate in

• Translate briefs into clear creative territories, concepts and storytelling frameworks.

• Bring fresh and differentiated thinking to influencer campaigns

Influencer & Social Strategy

• Develop influencer strategies for launches, campaigns and always-on programs.

• Define the role of creators across the consumer journey.

• Build creator ecosystems and campaign narratives rather than one-off activations.

• Balance creative ambition with brand objectives, budgets and platform realities.

Client-Facing Leadership

• Present influencer strategies and creative ideas to clients and internal stakeholders.

• Participate in client conversations and contribute to strategic discussions.

• Clearly articulate the rationale behind influencer and creative recommendations.

• Work closely with creative, activation, media, talent and client servicing teams.

Campaign & Creative Oversight

• Develop campaign frameworks covering content formats, creator roles, phasing and amplification.
• Partner with Talent Managers to ensure creator selection aligns with the strategic idea.
• Maintain creative and strategic quality across influencer campaigns.
• Support teams during execution to ensure the original strategic thinking is maintained.

Measurement & Learning

• Define relevant campaign success metrics in line with brand objectives.
• Analyse campaign performance and identify actionable creative and strategic learnings.
• Contribute to post-campaign reports and recommendations for future campaigns.

Requirements:

• 4–6 years of experience in influencer marketing, social strategy, creative planning, content strategy or integrated communications.
• Strong understanding of the creator ecosystem, social platforms and influencer trends.
• Proven ability to develop creative ideas and influencer strategies for brands.
• Experience working with agency teams and multiple stakeholders.
• Comfortable presenting ideas and strategies to clients.
• Strong creative, cultural and strategic thinking.
• Ability to manage multiple briefs and work within tight timelines.
• Strong communication, presentation and storytelling skills.
• Agency experience preferred.

Key Outcomes

• Strong, differentiated influencer strategies and creative ideas.
• High-quality strategic thinking across campaigns and accounts.
• Strong collaboration between strategy, creative, activation and talent teams.
• Contribution to client satisfaction, repeat briefs and growth opportunities.

Why Join Influencer marketing practice at PG?

• Opportunity to work on Publicis Groupe’s creator performance practice in India

• Ability to shape strategy, standards, and future operating models

• Work at the intersection of culture, data, media, and commerce