About us: “Keep moving“ 永不止步

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT and MAIA ACTIVE, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Core Responsibilities:

• Manage E-Commerce Operations & Growth ：Manage day-to-day E-Commerce operations across marketplaces and TikTok Shop, supporting business initiatives aligned with annual and seasonal growth objectives.

• Monitor & Optimise E-Commerce Performance：Track key E-Commerce metrics including GMV, sales, traffic, conversion, product performance and store health, identifying opportunities to improve business performance.

• Manage Campaigns & Digital Marketing：Plan and execute E-Commerce campaigns, promotions and advertising activities, including mega campaigns, seasonal campaigns, flash sales, vouchers, bundles and paid media, to drive traffic, conversion and sales.

• Manage TikTok Content & LIVE Operations: Plan and coordinate TikTok content, product showcases and LIVE sessions, including product preparation, scheduling and post-LIVE performance tracking.

• Develop KOL, Creator & Affiliate Partnerships: Engage with KOLs, influencers and creators and support affiliate programmes to strengthen brand awareness, engagement and online sales.

• Manage Product, Pricing & Inventory Operations: Ensure accurate product listings, pricing, promotions and inventory availability across marketplaces and TikTok Shop, working closely with Merchandising, Inventory and Warehouse teams.

• Coordinate Customer & Order Fulfilment: Handle customer enquiries and coordinate with internal teams and logistics partners to ensure smooth order fulfilment and timely resolution of order and delivery issues.

• Reporting & Cross-functional Collaboration: Maintain close relationships with platform KAMs, support monthly reporting and collaborate with Marketing, Creative, Merchandising, Inventory, Warehouse and Logistics teams on E-Commerce initiatives and ad hoc projects.

Requirements

• Bachelor’s degree in E-Commerce, Digital Marketing, Business, Marketing or related disciplines.

• 1–3 years of relevant experience in E-Commerce, marketplace, TikTok Shop or digital commerce operations.

• Hands-on experience in marketplace or TikTok Shop operations, including product listing, pricing, promotions, campaign execution and store management.

• Good understanding of key E-Commerce metrics, including GMV, sales, traffic, conversion rate, ROI and product performance, with strong data analysis skills.

• Experience in E-Commerce campaigns and digital marketing; experience in TikTok content, LIVE, KOL/Creator or Affiliate management is an advantage.

• Strong coordination and communication skills, with the ability to work effectively with Marketing, Creative, Merchandising, Inventory, Warehouse, Logistics and platform KAMs.

• Proactive, detail-oriented and results-driven, with strong execution, problem-solving and project management skills.

• Good command of English; proficiency in Bahasa Malaysia or Mandarin is an advantage.

• Experience in fashion, footwear, sportswear, retail or consumer brands is an advantage.