Job Responsibilities:

• Develop and execute global GTM strategies for new product launches and market expansions.
• Collaborate with product, marketing, and sales teams to define and align key messaging, positioning, and pricing strategies for target regions.
• Conduct in-depth market research to identify customer needs, competitive trends, and growth opportunities across different global regions.
• Drive product adoption and revenue growth by creating tailored GTM plans for key markets, ensuring timely and successful product launches.
• Track and analyze the performance of GTM campaigns, using data to optimize future strategies and initiatives.
• Act as the global point of contact for GTM-related queries and align efforts across different business units.

Job Requirements:

• Bachelor's degree in business administration, Marketing, or a related field
• Minimum of 8 years of experience in global Go-To-Market strategy, product marketing, or sales management, with a focus on international markets.
• Strong understanding of global market dynamics, including cultural nuances, customer behavior, and regulatory considerations.
• Exceptional communication, presentation, and negotiation skills.
• Data-driven mindset with experience in market research, performance tracking, and optimization.
• Fluency in English is required; proficiency in additional languages is a plus

Work Locations:

Hong Kong and Shenzhen