【About Us】

We are a Hong Kong-headquartered innovative company specializing in the mobile phone accessories industry, with R&D and operations branch in Shenzhen. Our business covers multiple markets globally. As we enter a new phase of international growth, we are seeking a Group Chief Marketing Officer with strategic vision and capital markets experience to join our core management team and drive the continuous enhancement of corporate value.

【The Role】

As a key member of the core management team, the Group CMO will lead the company's global brand strategy and brand asset initiatives, driving global brand equity and shaping Momax’s consumer narratives across international markets. The position focuses strictly on high-level global brand positioning, DTC brand strategy, and communication guidelines, providing framework and standards for all regional teams—including Mainland China—while regional teams execute localized marketing campaigns.

【Key Responsibilities】

1. Global Brand Strategy & Brand Equity Building

• Formulate group-wide global brand positioning, core values, and brand asset governance systems. Harmonize global visual identity, brand tone of voice, and value propositions to support brand premiumization.
• Lead top-level brand upgrade initiatives, leveraging high-performing market insights to build scalable, repeatable global brand playbooks.

2. Global Marketing & DTC Brand Strategy

• Oversee global brand marketing strategies spanning DTC e-commerce (official brand site), international PR, content strategy, global influencer/KOL frameworks, and overarching campaign communications.
• Establish centralized brand guidelines for regional management teams to localize and execute effectively.

3. Product–Brand Synergy

• Work closely with the Chief Innovation Officer from early-stage product development, translating product innovation and design into compelling consumer-facing brand narratives.

4. Cross-Regional Brand Governance & Matrix Leadership

• Establish global brand standards, visual identity guidelines, and content frameworks for regional leaders, overseeing key international campaigns to maintain global brand integrity.
• Balance short-term commercial campaigns with long-term brand equity building while respecting local performance objectives.

5. Team Leadership & Accountability

• Lead the global brand and core marketing organization, holding full accountability for global brand awareness, equity, DTC performance, and brand premiumization (focused on global brand building rather than regional sales/P&L).
• Report directly to the CEO on global brand health, driving the development and execution of annual strategic roadmaps, quarterly operating plans, and performance reviews.

【Qualifications】

• Bachelor’s degree or above, with at least 12 years of senior marketing management experience in consumer electronics, lifestyle hardware, or global DTC brands. Proven track record of driving end-to-end global brand repositioning and building long-term brand equity.
• Combines a global brand strategy mindset with deep expertise in China's digital marketing ecosystem. Focuses on top-level brand architecture, positioning, and long-term asset building rather than short-term performance tactics.
• Proven track record in global matrix organizations, establishing HQ governance while empowering regional execution.
• Based in Hong Kong with frequent cross-border travel to Shenzhen; deeply familiar with both Hong Kong and Mainland China business environments, with fluency in English and Chinese.
• Experience in consumer tech accessories, 3C peripherals, or travel/lifestyle brands.
• Prior experience leading a global brand team from Hong Kong headquarters is preferred
• Proven track record of driving brand premiumization from mass-market to mid-to-high-end positioning