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About the role
Raw Sugar Living is looking for a creative, results-driven freelance social media and community consultant to help grow brand awareness and engagement on TikTok and Instagram. This is a project-based opportunity for someone who combines strong creative instincts with platform expertise, community fluency, and a clear understanding of what drives performance.
You will partner with the Raw Sugar team to shape channel strategy, create and publish platform-native content, engage with our community, and translate performance into actionable recommendations. The engagement includes periodic on-site content capture in Los Angeles, scheduled by mutual agreement.
· Shape the Strategy: Recommend a social and community approach aligned with Raw Sugar's goals and audience priorities.
· Create Content: Concept, capture, edit, and deliver or publish an agreed volume of platform-native short-form video and photo content.
· Engage the Community: Monitor conversations and connect with followers using approved brand and escalation guidelines.
· Turn Data into Action: Track performance through native platform analytics and Dash Social and provide practical recommendations for improvement.
· Protect the Brand: Bring Raw Sugar's visual identity and voice to life while following approved legal and product-claim guidelines.
· Collaborate: Participate in mutually scheduled creative reviews and on-site content sessions needed to complete agreed deliverables.
· Demonstrated experience in social media, community building, and content creation; portfolio required.
· Strong knowledge of TikTok and Instagram algorithms, trends, audience behavior, and platform best practices.
· Proficiency in mobile photography and videography and relevant editing tools, such as CapCut, Adobe Premiere Rush, or Lightroom.
· A self-directed working style and the ability to manage project timelines and deliver against an agreed scope.
· Access to the equipment and software needed to create and edit high-quality content.
· An established freelance or consulting practice offering comparable services to brands or other clients.
· Experience supporting consumer brands, beauty, personal care, or lifestyle categories is preferred.
· Type: Freelance independent-contractor engagement for a defined project scope.
· Scope and Term: Deliverables, milestones, approval requirements, and the project term will be documented in a statement of work. No minimum volume of work or ongoing engagement is guaranteed.
· Location: Periodic on-site content capture in Los Angeles, scheduled by mutual agreement; other services may be performed remotely.
· Working Style: You will determine how to complete the work, subject to agreed deliverables, deadlines, platform requirements, and Raw Sugar's brand, legal, confidentiality, and security standards.
· Other Clients: You may provide services to other clients, provided there is no conflict of interest or breach of confidentiality.
We'd love to hear from you. Please send a link to your portfolio or recent social accounts you have supported, a brief summary of relevant client work, your proposed approach, and your availability to Allison Carey at [email protected].
This is a hybrid role requiring at least one day per week in the office.

Founded in 2014 in Southern California by Donda Mullis and Ronnie Shugar, Raw Sugar is an aspirational lifestyle brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. We are committed to providing the highest quality vegan hair and personal care products at a price that is accessible to all, as we believe everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. We create with care and formulate with clean ingredients and formulate without SLS/SLES. We never test on animals. Our packaging is made with sustainable materials including post-consumer recycled plastic and FSC-certified paper. We subscribe to a rigorous supplier code of conduct policy. Our products are available at major retail outlets throughout the United States including Walmart, Target and CVS, as well as at Shoppers Drug Marts throughout Canada. Raw Sugar was recognized by Circana as the #3 non-food brand on their 2024 Pacemakers list, as well as by Beauty Matter as a visionary brand shaping the face of beauty in the 2024 FUTURE50 class. Our co-founder, Donda, was recognized by CEW as one of five Visionary Award Honorees for her commitment to community and social impact. Each Raw Sugar purchase supports our social give-back program, the Raw Sugar Initiative, dedicated to making clean water and soap available to those who need it most. To date, we’ve donated more than 16 million bars of soap and other clean essentials to those in need. To learn more, visit rawsugarliving.com. Follow us on Instagram @rawsugarliving and on TikTok at @rawsugarliving_.