Job Description – E-Commerce Growth Manager (B2C)

Location: Bengaluru
Experience: 3–5 Years
Employment Type: Full-time
Department: E-Commerce / B2C Growth

About the Role

We are looking for a results-driven E-Commerce Growth Manager to take ownership of our B2C online business and drive revenue, customer acquisition, website performance, and customer retention.

Key Responsibilities

• Own B2C e-commerce sales and revenue growth.
• Develop and execute strategies to increase website traffic, conversions, AOV, and repeat purchases.
• Manage and optimise Google, Meta, and other performance marketing campaigns.
• Monitor ROAS, CAC, conversion rate, AOV, revenue, and customer acquisition.
• Analyse website, product, and customer data to identify growth opportunities.
• Improve product listings, landing pages, offers, bundles, and the overall customer journey.
• Plan and execute seasonal and gifting campaigns such as Diwali, Christmas, Valentine's Day, Rakhi, etc.
• Drive customer retention through remarketing, WhatsApp, email, offers, and repeat-purchase initiatives.
• Coordinate with the design, marketing, operations, inventory, fulfilment, and customer service teams.
• Monitor product/category performance and recommend new products or collections based on customer demand.
• Prepare regular e-commerce performance reports and provide actionable insights to management.

Key Performance Indicators

Revenue Growth | Conversion Rate | ROAS | CAC | AOV | Customer Acquisition | Repeat Purchase Rate | Website Traffic | Customer Retention

What We Expect

We are looking for someone who takes complete ownership of B2C growth, understands customer behaviour, works with data, experiments with new growth opportunities, and converts ideas into measurable business results.

Requirements

Requirements

• 3–5 years of experience in B2C E-commerce, E-commerce Growth, Digital Sales, or Performance Marketing.
• Strong understanding of e-commerce funnels, customer acquisition, conversion optimisation, and retention.
• Hands-on experience with Google Ads, Meta Ads, analytics, and performance marketing.
• Experience with Shopify, WooCommerce, or similar e-commerce platforms.
• Strong analytical skills with good knowledge of Excel/Google Sheets.
• Understanding of ROAS, CAC, AOV, Conversion Rate, and Customer Lifetime Value.
• Strong communication, coordination, and problem-solving skills.
• Highly proactive, commercially focused, and target-oriented.

Benefits

Paid Leaves
Competitive salary 
PF