GROWTH MARKETING MANAGER

Get Pierced Co. | Full-time | Reports to Founder

Get Pierced Co. is a fast-growing DTC brand, and we are hiring our first dedicated marketing

lead.

You will be the connective tissue between the founder and every growth activity in the

business: paid media agencies, email and SMS partners, creative contractors, influencer

and affiliate partners, and the promotional calendar that ties it all together.

This is not a pure strategy seat and it is not a pure execution seat. It sits in between.

You will own the marketing calendar, run the weekly cadence with our agencies and

vendors, hold them accountable to numbers, and keep the founder informed without

needing her in every meeting.

You will also build and own a growth channel of your own, such as TikTok Shop, affiliate, or

another platform, so that you are directly driving revenue, not only coordinating people who

do.

The right person has run or managed enough paid media to know when an agency is doing

good work and when it is not, and is organized enough to keep a dozen moving parts on

schedule.

As the brand grows, this role is the natural path to Director of Growth.

WHAT YOU WILL DO

OWN THE MARKETING AND PROMOTION CALENDAR

• Build and maintain the annual promotional calendar across launches, sales, seasonal

moments, and product drops

• Make sure every channel and partner is executing against the calendar

• Coordinate creative, offer, landing page, and inventory readiness ahead of each campaign

• Run the weekly marketing sync and maintain a single source of truth for what is live, what

is next, and what shipped'

MANAGE AGENCIES AND VENDORS

• Serve as the day-to-day point of contact for our paid media agency across Meta and

Google

• Manage email and SMS partners across calendar planning, segmentation, flows, and

performance reviews

• Coordinate creative contractors and UGC creators to keep the ad account fed with fresh

assets

• Set expectations, review work, push back when needed, and escalate to the founder only

when it matters

BUILD AND OWN A NEW GROWTH CHANNEL

Meta and Google are covered by our agency. You will own and grow at least one channel

beyond them.

Potential channels include

• TikTok Shop

• Affiliate

• YouTube

• Pinterest

• Reddit

• AppLovin

• CTV

You will:

• Take a channel from zero or near-zero to a meaningful revenue contributor with a clear

target

• Continue testing and scaling additional channels as budget allows

REPORT ON PERFORMANCE

• Own weekly and monthly reporting across spend, revenue, ROAS/MER, CAC, and channel

mix

• Translate performance into plain language the founder can act on

• Flag problems early and come with a recommendation, not just a status update

GROW PARTNER AND COMMUNITY CHANNELS

• Manage influencer seeding and paid creator relationships

• Build out affiliate and card-linked offer programs such as Impact, Amex Offers, Rakuten,

and similar platforms

• Track the incremental contribution of these programs

WHAT WE ARE LOOKING FOR

REQUIRED

• 3–6 years of experience in DTC or ecommerce marketing

• At least 2 years managing paid media agencies or buying media directly

• Working knowledge of Meta Ads and Google Ads

• Ability to read an ad account, spot waste, and have a real conversation with a media

buyer about structure, creative, and bidding

• Hands-on experience launching or scaling at least one channel yourself, such as TikTok

Shop, affiliate, or another growth platform, with results you can speak to

• Experience managing a promotional or marketing calendar across multiple channels and

partners

• Comfortable with Shopify, Klaviyo or a similar ESP/SMS platform, and basic analytics

tools such as GA4 and attribution platforms

• Strong project management instincts. You keep things on schedule and nothing falls

through the cracks.

• Clear communicator who can summarize a messy week into a five-line update

STRONGLY PREFERRED

• Experience with TikTok Shop, including affiliate creator programs and Shop ads

• Exposure to emerging and secondary channels such as YouTube, Pinterest, Reddit,

AppLovin, Snap, and

CTV/OTT

• Basic understanding of influencer marketing, including seeding, gifting, whitelisting, and

paid creator deals

EXCEPTIONAL TO HAVE

• Hands-on experience running an affiliate program through Impact or a similar platform

• Experience with card-linked and cashback offer programs such as Amex Offers, Rakuten,

Capital One Shopping, or similar programs

• Prior experience as the first marketing hire at a founder-led brand

WHO YOU ARE

• You would rather own a number than own a slide

• You are organized by default and do not need a process handed to you

• You are comfortable telling an agency their work is not good enough, and telling a founder

the same

• You want to grow into a Director of Growth role and are willing to earn it

HOW SUCCESS IS MEASURED

• Marketing calendar executed on time, every month

• Agencies and vendors hitting agreed targets, with issues surfaced before they become

problems

• Revenue and efficiency, including MER and CAC, on the new channel you build

• Founder time spent on day-to-day marketing meaningfully reduced

COMPENSATION AND DETAILS

Salary Range: $70,000+

Location: [Remote / Hybrid / On-site]

• Benefits: Included