Director of Growth MarketingLos Angeles, CA (On-site) ∙ Full-time

Director of Growth Marketing

On-siteLos Angeles, CAFull-timePosted 29 days ago

About the role

Remedy Science was founded by Dr. Muneeb Shah, a board-certified dermatologist who built the brand out of an obsession with the problems he sees in the clinic every day. That same obsession has earned him 20M+ social media followers and made him one of the most trusted voices in skin health. Every Remedy formula starts with a real patient need and the conviction that we can solve it better.

Today Remedy is an omni-channel brand — DTC, TikTok Shop, Amazon, and full chain distribution at Target. Core to our mission is that seriously effective, dermatologist-proven results should be accessible. That means showing up everywhere our customers already shop.

Remedy is backed by some of the leading consumer investors in the world, including L Catterton, Norwest Venture Partners and Sonoma Brands.

The Role

We are looking for a Director of Growth Marketing to own how Remedy measures, understands, and scales paid demand. This is a senior, strategic mandate built on two engines: a measurement engine anchored in Northbeam multi-touch attribution that serves as our single source of truth, and a creative engine on Meta that turns performance data into a relentless stream of winning ads.

You will own our Meta spend and scaling strategy — setting the account architecture, budgets, and testing roadmap — while a media buyer and agency partners handle day-to-day execution in the account. Your edge is not clicking every button; it is knowing exactly which creative, audience, and offer decisions to make because you own the analytics that reveal them. You will partner closely with a Creative Strategist, feeding them the creative analytics and briefs that drive our Meta creative production loop.

This person is equal parts analytical and creative: architecting rigorous attribution and creative-analytics systems, then translating those insights into hooks, concepts, and messaging that compound into brand equity. Meta is the primary growth engine; Snapchat, Reddit, and emerging channels are run as secondary, always-on testing bets.

What You'll Own

Attribution & Measurement

  • Northbeam Ownership: Own Northbeam as the company’s multi-touch attribution source of truth — configuration, data integrity, spend mapping, and model governance across all paid channels.
  • Single Source of Truth: Establish and defend a single, trusted view of blended ROAS, MER, CAC, and new-customer efficiency that leadership and finance plan against.
  • Reconciliation: Reconcile Northbeam MTA against platform-reported numbers, Meta’s in-account signals, and post-purchase survey data to resolve discrepancies and guide budget allocation.
  • Incrementality: Set incrementality and testing standards (geo-lift, holdouts, MMM inputs) so scaling decisions are grounded in true contribution, not last-click noise.

Creative Analytics & the Meta Creative Engine

  • Creative Performance: Own creative analytics end to end — Hook Rate, Hold Rate, thumb-stop, CTR, and cost-per-result at the ad and concept level — and turn it into a clear read on what is working and why.
  • Creative Partnership: Partner with the Creative Strategist as their analytical counterpart: supply data-backed briefs, name the winning and losing patterns, and co-own the roadmap for the next wave of concepts, hooks, and iterations.
  • Testing Velocity: Run the Meta creative testing engine — a high-velocity framework for launching, reading, and scaling new creative so the account never starves for fresh winners.
  • Creator Amplification: Partner with the Influencer team to identify high-performing creator content for whitelisting and paid amplification.

Paid Media Ownership & Scaling (Meta-First)

  • Meta P&L: Own the Meta P&L, budget strategy, and account architecture; direct a media buyer and agency partners on day-to-day execution and hold them to efficiency targets at scale.
  • Scaling Strategy: Set the scaling strategy — how we push spend while protecting efficiency — and make the call on where budget flexes week to week.
  • Channel Diversification: Run Snapchat, Reddit, and new channels as a secondary, always-on testing portfolio to diversify demand and reduce single-platform reliance.

Team Leadership & Cross-Functional Partnership

  • Team Building: Build and lead a small growth team (media buyer, growth analyst), setting standards, priorities, and a culture of rigorous, fast decision-making.
  • E-Commerce Partnership: Partner with the E-commerce team to build, test, and optimize high-converting landing pages and post-purchase upsell flows.
  • Retail Partnership: Partner with Retail to execute geo-targeted digital strategies that drive velocity at Target and other retail partners.

What You Bring

  • Experience: 6+ years in growth or performance marketing, including hands-on ownership of paid social at scale and at least 2 years leading people or agency partners.
  • Attribution Ownership: Deep, demonstrable fluency with Northbeam (or comparable multi-touch attribution such as Triple Whale) — you have configured it, governed it, and made real budget decisions from it.
  • Creative Analytics: You live in creative performance data and can translate Hook Rate, Hold Rate, and CTR into briefs a creative team can act on.
  • Meta Expertise: Deep, hands-on mastery of Meta Ads — account architecture, testing, and scaling — even as you increasingly direct rather than execute.
  • Analytical Horsepower: Expert in Google Sheets/Excel; comfortable with BI or SQL a plus. You reliably find the “why” behind the numbers.
  • Creative Intuition: You understand the psychology of a scroll-stopping hook and can articulate it to a creative partner.
  • Operating Style: You move fast, operate with high ownership in a lean, founder-led environment, and manage budgets, timelines, and cross-functional deliverables cleanly.
  • Mindset: Humility, curiosity, and a desire to build the next legacy giant in dermo-cosmetic skincare.

Details & Benefits

  • Role Type: Full-time, in-office in Culver City, Los Angeles.
  • Compensation: Competitive salary inclusive of cash bonus based on attainment of company targets.
  • Health: 50% covered Health, Vision, and Dental insurance.
  • Retirement: 401(k) with company match.
  • Time Off: Unlimited PTO.

We believe that if you have healthy skin, you have great skin. That's why we've been working on a skincare line with targeted treatments that provide the consistent support your skin needs to look and feel its best. Designed by dermatologist, Dr. Muneeb Shah, with an expert’s eye and years of experience, REMEDY is gold-standard science and backed by industry-leading certifications.

SectorBeauty & Personal Care
HeadquartersUS
Employees23
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