Creative Strategist

Brand: Brite – natural focus + energy.

Reports to: Founder

Level: Mid

ABOUT BRITE

Brite is a challenger brand in the energy drinks space. Based on natural ingredients, it helps people be more energetic and focused. Find it in more than 20 countries in leading retailers and online. We are ready to go bigger, bolder and louder. Brite is on the way to becoming a category-defining brand, and now is the time to join us. That’s where you come in!

THE ROLE

We’re looking for a Creative Strategists who knows how to make noise. Someone who lives and breathes creatives and performance.

WE WANT YOU TO

• Take ownership of the creative development process, from research and concept creation to briefing, production feedback, launch, and iteration.
• Turn customer insights, product benefits, reviews, and functional beverage trends into compelling creative angles for health-conscious consumers looking for clean, natural energy and focus.
• Write persuasive hooks, scripts, headlines, and CTAs designed to perform across paid social, particularly Meta.
• Create clear, detailed briefs for video editors, designers, and UGC creators, covering the message, structure, visuals, and intended outcome.
• Analyse performance at the concept, angle, hook, and format level to understand what worked, what did not, and why.
• Adapt winning concepts for different European markets, working with local creators and translators so messaging lands culturally, not just linguistically.
• Use AI tools to accelerate research, ideation, scripting, and iteration without compromising the quality of the work.

WHO YOU ARE

• Bring 3+ years of experience in creative strategy, performance creative, copywriting, or a similar role, ideally in FMCG or functional food and beverage.
• Balance strong creative instincts with commercial thinking, and feel as comfortable reviewing CPA, ROAS, and contribution margin as you are refining a hook or script.
• Turn product benefits, ingredient science, and customer insights into clear, persuasive creative that captures attention.
• Communicate fluently in English and express ideas clearly through strong writing, briefs, and constructive feedback. Additional European languages (German, Lithuanian, Polish, or others) are a strong plus.
• Stay curious, move quickly, and treat underperforming ads as opportunities to learn, improve, and test again.
• Be hands-on, well-organised, and comfortable managing multiple concepts, markets, and creators at once without losing attention to detail.
• Take ownership of your work, priorities, and results.
• Bring an open mindset, welcome feedback, and continually look for ways to strengthen your thinking, craft, and impact.

WHY BRITE

• We’re outperforming major brands and are on the way to becoming a leading brand in Europe.
• We’re on a mission to help people become healthier and more effective in their daily lives.
• You’ll have massive ownership, clear impact, and a product people genuinely love.
• No layers of approvals. You see a better way? You implement it.

THE PACKAGE

Salary: €3000-€5000 gross per month + bonus

Holiday: 25 days per year

Training: we will help you further develop your qualifications for this role

Opportunity: join a triple-digit growth business with a tight-knit team, direct access to the founders and a productive culture.

Brite: unlimited drinks, discounts for friends & family

📍Central Vilnius office

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