Job Summary

UGREEN is looking for an experienced and commercially driven Channel Marketing Manager to lead channel marketing activities in the Russian market.The role will be responsible for developing and executing channel marketing strategies across distributors, e-commerce platforms, retail chains, and key accounts, with a strong focus on driving sell-out, brand visibility, channel expansion, and marketing ROI.

Key Responsibilities

1. Russia Channel Marketing Strategy

Develop and execute the annual and quarterly Russia Channel Marketing Plan in alignment with business and sales targets.

Develop differentiated marketing strategies for distributors, e-commerce, retail, and key accounts.

Analyze market trends, competitors, consumer behavior, pricing, and channel dynamics to identify business opportunities.

Support the development of UGREEN's market share and brand presence across Russia.

2. Distributor & Channel Marketing

Work closely with UGREEN's distributors and channel partners to develop annual and quarterly marketing plans.

Manage MDF / Co-Marketing / Channel Marketing budgets and ensure effective utilization.

Review distributor marketing proposals, campaign plans, and post-campaign reports.

Drive channel marketing execution and ensure activities are aligned with UGREEN's brand strategy.

Establish regular business reviews with distributors to evaluate marketing performance and ROI.

Support distributors in expanding channel coverage and improving sell-out performance.

3. E-commerce Marketing

Develop and execute channel marketing strategies for major Russian e-commerce platforms, including Ozon and Wildberries.

Work with e-commerce partners to improve:Product visibility,Search ranking,Conversion rate,Product content,Promotional activities,Advertising efficiency,Review ratings,Sell-out performance.

Plan and execute key e-commerce campaigns and promotional events.

Monitor competitors' pricing, promotions, product launches, and marketing activities.

4. Retail & Key Account Marketing

Develop retail marketing programs with major electronics retailers and key accounts.

Support UGREEN's presence in key retail channels such as DNS, M.Video and other regional retailers.Manage:POSM,In-store displays,Product demonstrations,Retail visibility,Merchandising,Promotional campaigns.

Work closely with Sales to improve retail sell-out and channel productivity.

5. New Product Launch

Develop and execute local marketing plans for new product launches.

Coordinate launch activities across distributors, e-commerce platforms, retail stores, social media, influencers, and PR.

Develop channel-specific launch materials and promotional programs.

Monitor launch performance and optimize marketing activities based on sell-out data.

6. Digital & Influencer Marketing

Work with local agencies and partners to develop digital marketing campaigns.

Coordinate influencer / KOL / KOC campaigns relevant to UGREEN's target consumers.

Identify suitable Russian technology, lifestyle, and consumer electronics media and influencers.

Evaluate campaign performance based on reach, engagement, traffic, conversion, and sales contribution.

7. Marketing Budget & ROI

Manage the Russia channel marketing budget and ensure spending is aligned with business priorities.

Establish clear KPIs for each marketing investment.

Track MDF utilization, campaign ROI, sell-out contribution, and marketing efficiency.

Optimize marketing investment toward high-performing channels, products, and accounts.

8. Market Intelligence

Monitor competitors such as Baseus, Anker, Xiaomi, Samsung, Apple and other relevant 3C accessory brands.Track competitor:Pricing,Promotions,Product launches,Channel strategies

,Advertising,Retail presence,E-commerce performance.

Provide monthly and quarterly market intelligence reports and actionable recommendations.

9. Cross-functional Collaboration

Work closely with Sales, Product, E-commerce, PR, Digital Marketing, Finance, Supply Chain, and HQ teams.

Translate global UGREEN marketing strategies into locally relevant Russia-market programs.

Coordinate with distributors and external agencies to ensure high-quality execution.