Trade Marketing Manager - Cosmetics/FMCGHo Chi Minh City, Vietnam (On-site) ∙ Full-time

Trade Marketing Manager - Cosmetics/FMCG

On-siteHo Chi Minh City, VietnamFull-timePosted 1 day ago

About the role

Responsibilities:

- Lead the Trade Marketing team to develop and implement trade strategies for assigned categories (make-up, skincare, bodycare), enhancing brand visibility, driving sales, and improving category performance.

- Partner closely with KAM and Sales teams to collaborate with key retailers across all distribution channels; shape and execute the trade calendar; secure product availability, optimal placement, and strong promotion execution.

- Work with the Brand team to ensure brand objectives are consistently delivered at the point of sale.

- Drive the overall performance and growth of the assigned product category.

- Build and develop the Trade team with specialized functions; establish standardized processes and procedures to ensure smooth operations; define KPIs and metrics to evaluate trade performance across functions and channels.

- Analyze sales data and market trends to evaluate the effectiveness of trade marketing activities and optimize plans accordingly.

Requirements:

- A college/ university degree with a preference for marketing, business administration, or economics.

- Minimum 5 years of experience in trade marketing or sales/marketing, with 2+ years in a leadership position.

- Experience in the FMCG industry is frequently required.

- Prefer candidate with beauty industry experience.

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