Responsibilities:

1. Poland Localization Marketing Strategy & Execution

• Develop and execute localized marketing strategies for the Polish market based on global brand guidelines, balancing global brand consistency with local relevance.
• Conduct in-depth research on Poland’s consumer electronics market, competitor strategies, consumer behavior, and channel dynamics; continuously provide local market insights to support product GTM and regional business decisions.
• Manage the annual marketing budget for Poland, allocate resources across digital marketing, KOL, offline events, and channel co-promotion, and monitor budget efficiency and ROI.

2. Integrated Marketing Campaign Planning & Execution

• Lead the planning and execution of localized integrated marketing campaigns for new product launches in Poland, covering product positioning, launch rhythm, channel tactics, and promotional strategies.
• Coordinate digital advertising, social media content, PR communication, and KOL collaborations to build a full-funnel loop from awareness to conversion.
• Manage local media, advertising, PR, social media, and KOL partners in Poland, oversee execution, and evaluate performance against campaign objectives.

3. Collaboration with Poland Local Distributor / Partner Marketing Teams

• Serve as the primary point of contact for local Distributor and Partner marketing teams in Poland; jointly develop local co-marketing plans with clear objectives, budgets, responsibilities, and KPIs.
• Coordinate Distributor / Partner marketing teams to execute new product launches, channel promotions, in-store activities, and digital campaigns; provide brand guidelines, product selling points, assets, and training support.
• Regularly review the execution quality and ROI of Distributor / Partner marketing teams, optimize joint marketing strategies, resource allocation, and collaboration models to ensure alignment with brand strategy.

4. KOL & Social Media Operations

• Build and maintain a local KOL / content creator pool in Poland, covering tech, lifestyle, gaming, and other verticals relevant to UGREEN products; plan collaboration campaigns and track performance.
• Operate brand local social media accounts in Poland; develop content strategies based on platform characteristics such as Facebook, YouTube, Instagram, and TikTok to increase brand engagement and follower growth.
• Produce or review localized content in Polish to ensure accurate language, cultural relevance, and compliance.

5. Channel Marketing Collaboration

• Collaborate with Poland’s online and offline channel partners on joint marketing activities, in-store promotions, and display optimization, including MediaMarkt, RTV Euro AGD, Media Expert, x-kom, Allegro, Amazon.pl, etc.
• Provide localized marketing materials, product selling point training, and promotional solution support to channel sales teams to drive synergy between brand and sales performance.

6. Local PR, Events & Resource Development

• Engage with Polish tech media, industry exhibitions, offline events, and local partners to enhance brand voice in the Polish market.
• Represent the brand at local channel meetings, media communications, KOL activities, and consumer events.

7. Cross-Time-Zone Collaboration & Data Review

• Act as the key liaison between the Polish market and HQ / Europe marketing teams; adapt to the time difference between Central European Time and China HQ and maintain frequent remote collaboration.
• Establish a marketing KPI system and regularly report on Poland market brand performance, campaign results, and competitor movements to drive continuous strategy optimization.

Requirements:

Must-Have

• Local Identity:Polish local candidate; native Polish speaker; long-term resident in Poland with a deep understanding of Polish culture, consumer habits, media landscape, and channel environment.
• Work Location: Based in Poland and able to work locally in Poland; candidates who are not Poland-based or who require relocation support will not be considered.
• Education: Bachelor’s degree or above; majors in Marketing, Communications, Advertising, Business Administration, or related fields preferred.
• Experience: 3+ years of marketing experience in consumer electronics, smart hardware, technology, or 3C accessories, including at least 1 year focused on Poland local market execution.
• Language: Native Polish; business-fluent English for smooth communication with China HQ and European teams; Chinese is a plus.
• Marketing Skills: Strong capability in integrated marketing campaign planning and execution; familiar with digital advertising, social media operations, KOL marketing, and new product GTM execution.
• Channel Collaboration: Experience working with local Distributor or Partner marketing teams in Poland; familiar with co-marketing, channel promotion, asset support, and activity execution processes.
• Channel Knowledge: Familiar with major online and offline channels in Poland, such as MediaMarkt, RTV Euro AGD, Media Expert, x-kom, Allegro, Amazon.pl, etc.
• Project Management: Excellent cross-functional collaboration and project management skills; able to manage multiple projects in a fast-paced environment and solve problems independently.
• Data-Driven: Able to continuously optimize marketing performance through KPIs, campaign data, and post-campaign reviews.

Nice-to-Have

• Hands-on experience with Chinese consumer electronics brands expanding into Poland or the CEE market.
• Established network with Polish local Distributors, Partners, media, KOLs, or channel resources.