The Sr Creative Strategist sits at the intersection of brand storytelling, performance marketing, culture, consumer insights, and creative execution. You’ll translate audience, cultural, performance, and business insights into breakthrough creative ideas that both build the Moon Juice world and drive measurable business results.

Across Growth, you’ll originate creative briefs for paid social and other emerging channels, develop creative hypotheses and testing strategies, identify new angles and territories, and use performance learnings to continuously evolve the work. You’ll provide strategic feedback on execution and production, partnering with internal creative teams and external freelancers to bring the work to life.

Across Brand, you’ll help shape the creative thinking behind product launches, campaigns, and cultural moments, turning strategic briefs, consumer insights, and cultural observations into compelling concepts, campaign territories, and creative expressions that make Moon Juice feel distinctive and relevant. You’ll think beyond individual assets to develop ideas that can travel across paid social, digital, video, creator/influencer, organic social, PR, experiential, retail, and other emerging channels.

You’ll collaborate closely with Brand Marketing, Growth, and Creative to develop creative strategies that build brand affinity, deepen customer engagement, and drive measurable business results, creating a feedback loop between what we’re learning from performance and the bigger ideas we’re putting into the world.

The ideal candidate is equal parts strategist, storyteller, creative thinker, and performance marketer, someone who understands that great creative can build a brand while also driving immediate action. You’re as comfortable digging into performance data to understand why a piece of creative is working as you are turning a cultural or consumer insight into a big creative idea. You’ll possess excellent leadership, analytical, and communication skills, with the ability to collaborate effectively with cross-functional teams and manage agency/vendor partners where applicable.

Key Responsibilities:

Growth Creative Strategy:

• Own the full creative process as it pertains to digital marketing, from concept through launch.
• Ideate and prioritize concepts that are rooted in both brand and performance.
• Originate performance-focused creative briefs for campaigns across paid social and other digital channels.
• Develop testing strategies, analyze results, and provide actionable feedback to internal creative partners and external freelancers.

Brand Creative Strategy

• Partner with Brand and Creative to turn business priorities, brand strategy, and consumer insights into culturally relevant creative ideas. Help answer “What’s the big idea?” before teams jump into asset development.
• Develop creative concepts, campaign territories, and strategic wrappers for product launches, brand moments, partnerships, retail initiatives, and cultural opportunities.
• Bring cultural observations, consumer tensions, behaviors, and emerging conversations into the creative process to deepen the Moon Juice world and keep the brand contemporary, surprising, and culturally connected.
• Translate strategic ideas into creative expressions that can travel across channels, including social, creators, paid media, email, retail, experiential, and PR.
• Help evolve existing brand platforms and develop new creative territories while maintaining a clear and recognizable Moon Juice point of view.

Achieve Acquisition, CAC, and LTV Targets:

• Drive efforts to achieve targeted Acquisition, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV) to ensure the profitability of the business.
• Implement strategies to optimize creative performance and efficiency to meet or exceed these key performance indicators.

Agency, Vendor + Creative Partner Management:

• Manage relationships with creative agencies (as necessary) and freelance editor, including selection, onboarding, and ongoing collaboration. P
• Provide clear direction and feedback to ensure alignment with the brief, brand, business goals and objectives.

Data Analysis, Creative Learnings + Reporting:

• Track campaign performance across different channels, identify trends, and generate actionable insights.
• Prepare regular reports to communicate performance metrics and key findings to brand, growth, creative + senior leadership.

Cross-Functional Collaboration: Partner closely with Brand, Growth, Creative, Social, and Product Marketing to connect business priorities, brand strategy, consumer insights, and performance learnings throughout the creative process.

Culture, Platforms & Emerging Creative: Stay abreast of cultural + industry trends, consumer behavior, best practices, and emerging technologies in e-commerce, paid media, and digital marketing. Continually explore and evaluate new channels, technologies, platforms and creative formats to optimize strategies and tactics across both Brand and Growth for maximum impact.

Qualifications:

5–7 years of experience in creative strategy/digital marketing at a subscription-based wellness company, with meaningful experience spanning both brand and performance creative.

Proven track record of developing creative concepts, compelling campaigns territories, and performance creative that build brand affinity and drive business growth across the funnel, optimizing performance, and acting on insights.

Demonstrated ability to translate consumer insights, cultural observations, and brand strategy into compelling creative ideas and campaign concepts, with strong creative instincts and a clear point of view on what makes brands distinctive and culturally relevant.

Ability to move fluidly between quantitative performance signals and qualitative consumer and cultural insights, using each to make the creative work stronger.

Hands on experience with Motion, a deep understanding of Meta, TikTok and a POV on creators/influencers/UGC and their role in brand and performance marketing.

Experience in managing relationships with agencies and creative teams driving successful collaborations.

Strong understanding of e-commerce platforms, marketplaces, and digital advertising technologies.

Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

Excellent communication, leadership, and project management skills.

Ability to thrive in a fast-paced, dynamic environment and effectively prioritize tasks to meet deadlines.