Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. The flagship brand, Bubz, offers “Real Soda. Unreal Benefits.” with prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, in four refreshing flavors. Naturally sweetened with monk fruit and erythritol, each slim 250ml can delivers a low-calorie soda experience tailored to conscious consumers. Bubz focuses on Gen Z, young professionals, fitness enthusiasts, and anyone seeking smarter beverage choices without sacrificing taste or lifestyle appeal. With a strong D2C, quick commerce, and modern trade presence, Bubz positions functional drinks as cool, social, and aspirational, making evolved soda mainstream in India.

Role Description This is a full-time, on-site Social Media Specialist role based in Mumbai. The Social Media Specialist will plan, create, and publish engaging content across platforms such as Instagram, Facebook, YouTube, and emerging channels to build brand awareness and community. The role includes managing the content calendar, coordinating with design and marketing teams, and ensuring brand consistency in visuals and messaging. Responsibilities also cover monitoring performance metrics, optimizing campaigns, engaging with followers, and responding to comments and messages in a timely, brand-aligned manner. The Specialist will support digital campaigns, influencer collaborations, and launch activities to drive reach, engagement, and conversions for Bubz.

Qualifications

• Candidates should possess skills in Social Media Marketing and Digital Marketing to plan and execute platform-specific strategies and campaigns.
• Candidates should possess skills in Social Media Content Creation and Marketing to develop compelling, on-brand posts, reels, and stories.
• Candidates should possess strong Communication skills to engage online communities, collaborate with internal teams, and work with external partners.
• Experience with social media analytics tools, basic design or video editing (e.g., Canva, Adobe tools), and familiarity with Gen Z and lifestyle brands is beneficial.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, and 1–3 years of experience in social media or digital marketing, preferably in FMCG or consumer brands, is an advantage.
• Ability to work on-site in Mumbai, manage multiple projects, stay updated on social trends, and maintain an inclusive, consumer-centric mindset is expected.