Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building India’s next generation of better-for-you sodas. The flagship brand, Bubz, offers “Real Soda. Unreal Benefits.” with each 250ml slim can containing 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors. Naturally sweetened with monk fruit and erythritol, Bubz keeps calories low at just 15 per can and is available in Classic Cola, Lemon Lime, Citrus Orange, and Strawberry flavors. Targeting conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, the brand combines functional health benefits with a cool, social, aspirational soda experience. Bubz follows a D2C, quick commerce, and modern trade strategy, using premium packaging to stand out while fitting into an active, on-the-go lifestyle.

Role Description The Social Media Marketing Manager role is a full-time, on-site position based in Mumbai. The individual in this role will manage and grow Bubz’s presence across social media platforms, including planning and executing campaigns that align with brand positioning and business objectives. Day-to-day tasks include developing content calendars, coordinating with design and content teams, optimizing posts for engagement and reach, and monitoring performance metrics to refine strategy. The role also involves community management, responding to comments and messages, collaborating with influencers and partners, and supporting digital campaigns across D2C and quick commerce channels. The Social Media Marketing Manager will work closely with marketing leadership to strengthen brand awareness and drive consumer engagement.

Qualifications

• Candidates should possess strong Social Media Marketing skills, including platform management, campaign planning, and audience engagement.
• Candidates should possess effective Communication skills, with the ability to craft clear, on-brand messaging and collaborate with cross-functional teams.
• Candidates should possess Content Strategy skills, including content planning, storytelling, and alignment with brand and business goals.
• Candidates should possess Social Media Optimization (SMO) skills, focusing on analytics, performance tracking, and continual improvement of content and reach.
• Candidates should possess Digital Marketing skills, including familiarity with paid social, basic performance metrics, and integration with broader marketing initiatives.
• Relevant experience in FMCG, beverages, or consumer brands, preferably targeting Gen Z or health-conscious audiences, is beneficial.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Mumbai, manage multiple campaigns simultaneously, and stay updated on social media trends and tools is expected.