We're growing, and so is our digital presence. We're seeking a Social Creative Strategist who truly lives and breathes content production and social media culture. This role sits at the intersection of creative ideation, content production and social strategy. It's a hands-on, creatively driven role best suited for someone with an exceptional visual eye, excellent graphic design skills, deep cultural awareness, and an intuitive understanding of how storytelling, mood, and emotion come to life on social platforms. The role will take ownership of Indigo Luna's social presence, blending creative intuition with strategy to elevate how the brand feels across platforms.

We're looking for someone who scrolls intentionally, notices emerging trends early and knows how to adapt cultural moments in a way that feels aligned, elevated, and distinctly Indigo Luna. If you're passionate about crafting scroll-stopping yet soulful content, building meaningful community, and shaping the emotional and visual presence of a purpose-driven, conscious brand, we'd love to meet you.

Key Responsibilities

Content Creation

• Develop and execute monthly, cross-platform content calendars for Instagram, TikTok, Pinterest, YouTube and Substack, incorporating key dates, product launches, campaigns and brand moments.
• Concept, edit and publish platform specific content, with a strong focus on visual brand alignment, authenticity and emotion.
• Collaborate closely with the Brand, Influencer, and E-Commerce teams to ensure cohesion across campaigns, launches, and seasonal storytelling.
• Adapt trends thoughtfully and creatively so they feel aligned with Indigo Luna's values and visual identity, rather than reactive or gimmicky.

Social Strategy, Culture & Growth

• Live deeply inside social culture, consistently researching, analyzing, and tracking emerging trends, aesthetics, formats and niches.
• Develop and implement platform specific social and content strategies that utilize brand coded visuals and storytelling sensibilities to grow brand awareness, engagement, and community.
• Manage daily posting and scheduling across all social platforms with care and intention.

Paid Social Content

• Utilise brand, influencer/creator and UGC content to produce brand aligned, high-performing, channel specific paid ads across Meta, TikTok & Pinterest.
• Work with performance marketing partners to A/B test creatives, iterate formats, and identify what resonates both emotionally and commercially.
• Understand how strong organic storytelling translates into high-performing paid content.

Analytics, Insights & Creative Optimization

• Track KPIs and deliver monthly performance and insights reports with clear creative and strategic recommendations.
• Use analytics, social listening, and cultural insights to continuously refine content, balancing performance with brand feeling.
• Measure success not only through numbers, but through the elevation of Indigo Luna's emotional, visual, and cultural presence on social.

Who You Are

• 2–4 years' experience in social media, design, digital content, or creative marketing roles
• Deeply immersed in social media culture, you genuinely love scrolling, researching, analysing trends, and discovering new creators and niches
• Mid level graphic design skills including proficiency in platforms like Adobe Suite, CapCut, Canva etc for editing both still and video content.
• A natural visual storyteller with refined taste and a strong understanding of visual codes, aesthetics, mood, and emotion.
• Highly fluent in TikTok culture, trends, editing styles, sounds, storytelling formats, and creator communities
• Confident in creating content end-to-end and shaping narratives yourself.
• Comfortable being both behind and in front of the camera when needed.
• Strong understanding of how organic content supports paid social performance.
• Organized, proactive, curious, and excited to test, experiment, and evolve creatively.
• Deeply aligned with Indigo