GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job summary:

The Senior Visual Designer leads the hands-on creation of high-quality visual content across GMG's brand portfolio (Nike, Under Armour, Sun & Sand Sports, JD, Columbia, EDG, healthcare and newly onboarded brands). As a senior individual contributor in the Growth - Digital Design team, the role delivers campaign key visuals, PDP and lifestyle imagery, paid media and in-store creative, and applies up-to-date AI industry-standard workflows to raise both the quality and the volume of creative output while safeguarding brand consistency.

Job Description:

Own end-to-end creative delivery for digital campaigns: key visuals, PDP images with USP call-outs, lifestyle imagery, social, paid media and offline/in-store (POSM) materials.

Lead adoption of AI-assisted workflows (generative imagery, retouching, localization, resizing, automation), staying ahead of industry standards and driving their integration into daily production to boost speed and volume.

Safeguard brand consistency across all output; take a lead role in refreshing brand guidelines and shaping the visual onboarding process for new brands.

Produce motion/video assets for paid channels and support increased video output targets (motion experience is a plus).

Manage delivery within the creative intake and volume process, ensuring SLAs and production targets are consistently met and helping refine workflow efficiency.

Build and maintain organized, template-based, DAM-ready files, and contribute to reusable design systems and SOPs that raise consistency and speed across the wider design team.

Functional / Technical Competencies

Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.

Up-to-date, hands-on command of AI design tools to industry standard (generative imagery, AI retouching, localization and prompt-based workflows).

Strong typography, layout, art direction and retouching craft. PDP / e-commerce and campaign asset production.

Motion design (After Effects, basic video editing) is a plus. Familiarity with sports / athleisure retail visual culture is a plus.

Strong file hygiene, templating and DAM-ready asset preparation.