Worood, a luxury house brand, is hiring a Senior PR Specialist — Worood

Work Model: Hybrid

Location: New Cairo

Key Responsibilities

Manage PR campaigns from concept to execution, ensuring alignment with Worood's brand tone

and aesthetics.

Oversee PR package planning and coordination — from selection to dispatch and coverage

tracking.

Prepare press materials, brand stories, and collaboration briefs with a refined and consistent

voice.

Monitor and analyze PR performance, media coverage, and campaign impact.

Collaborate closely with the marketing, content, and creative teams to maintain consistent

messaging.

Support event communications and manage PR activities during brand launches and media

gatherings.

Qualifications

Bachelor's degree in Public Relations, Communications, or a related field.

2–5 years of experience in fashion, beauty, or luxury PR.

Strong writing and communication skills in both English and Arabic.

Excellent understanding of influencer marketing and digital PR trends.

Strong coordination, multitasking, and reporting abilities.

Keen eye for detail, visual storytelling, and luxury positioning

If you are interested, send your CV