Worood, a luxury house brand, is hiring a Senior PR Specialist — Worood

Key Responsibilities

• Manage PR campaigns from concept to execution, ensuring alignment with Worood’s brand tone

and aesthetics.

• Oversee PR package planning and coordination — from selection to dispatch and coverage

tracking.

• Prepare press materials, brand stories, and collaboration briefs with a refined and consistent

voice.

• Monitor and analyze PR performance, media coverage, and campaign impact.

• Collaborate closely with the marketing, content, and creative teams to maintain consistent

messaging.

• Support event communications and manage PR activities during brand launches and media

gatherings.

Qualifications

• Bachelor’s degree in Public Relations, Communications, or a related field.

• 2–5 years of experience in fashion, beauty, or luxury PR.

• Strong writing and communication skills in both English and Arabic.

• Excellent understanding of influencer marketing and digital PR trends.

• Strong coordination, multitasking, and reporting abilities.

• Keen eye for detail, visual storytelling, and luxury positioning

Hybrid

New Cairo

If you are interested, send your CV