Key Responsibilities

• Conceptualize ideas designed specifically for the mechanics, language, and pacing of short-form video platforms.
• Draft creative directions that empower creators and influencers to execute authentically.
• Review closely and refine creator scripts, hooks, visual storylines, and narrative arcs to optimize viewer retention and conversion.
• Analyze content-performance metrics, watch-time, hook retention rates, and engagement data to continuously refine future campaigns.
• Translate complex client briefs into distinct, highly original content that is able to cut through feed clutter.
• Uncover nuance in Filipino consumer tensions, subcultures, and local humor to make brand messaging culturally relevant and relatable.