About the role
Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.Drive customer acquisition, website traffic, conversions, and revenue through performance marketing campaigns.Monitor and optimise campaigns based on ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates.Manage campaign budgets and ensure effective utilisation of advertising spends.Identify opportunities to improve campaign performance and scale successful campaigns.Conduct A/B testing of ad creatives, audiences, messaging, campaigns, and landing pages.Work closely with the Creative and Content teams to develop performance-focused ad creatives and communication.Collaborate with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.Analyse campaign data and prepare regular performance reports with actionable insights.Monitor audience behaviour, campaign trends, and competitor activities to identify growth opportunities.Assist in developing and optimising marketing funnels and landing pages for better conversion.Stay updated with the latest paid media trends, platform updates, tools, and digital marketing practices.Support the team in achieving monthly acquisition, revenue, and performance targets.Requirements
Minimum 1 year of experience in Performance Marketing / Paid Media / Digital Marketing.Hands-on experience with Google Ads and Meta Ads is mandatory.Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels.Experience in managing and optimising advertising budgets.Good understanding of key performance metrics such as ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate.Experience with A/B testing and campaign experimentation.Strong analytical and problem-solving skills.Ability to interpret campaign data and convert insights into actionable improvements.Good communication and cross-functional collaboration skills.Experience in D2C, e-commerce, skincare, beauty, FMCG, or consumer brands will be an added advantage.Working knowledge of Google Analytics / GA4, Google Tag Manager, and Meta Business Manager will be preferred.
