Can you stop a scroll in under two seconds, and then explain exactly why it worked?

If you're the person who writes the hook, steps in front of the camera, nails it in three takes, and then goes straight into Ads Manager to see how it's performing, we want to meet you.

About JSHealth

At JSHealth Vitamins, we help people feel their best through high-quality, science-backed formulations. We're a fast-growing brand with a big, engaged community, and our paid social is a huge part of how we reach new customers. That's where you come in.

The role

This is a rare hybrid role. You'll be our creative engine for Meta ads: part creator, part on-camera talent, part strategist. You'll come up with the concepts, write the scripts, front the content yourself, edit it, put it live, and then dig into the data to work out what to make next.

To be clear, this isn't a behind-the-camera producer role. We need someone who's confident and natural on camera and loves being the face of the content.

What you'll do

• Develop fresh ad concepts, hooks and angles built to convert, from talking-to-camera and product demos to trend-led formats and big swings nobody's tried yet.
• Star in our performance content. You'll film talking-to-camera ads, product explainers, routines and UGC-style content, and direct our creators when they're on camera.
• Script, shoot and edit social-first content fast in CapCut, Canva and similar tools. Brief and work with our in-house designers and copywriters to keep a weekly pipeline of new creative going.
• Work closely with our Paid Media Manager to track performance day to day. Hook rate, thumb-stop rate, CTR, CPA and ROAS should all be part of your vocabulary.
• Run structured creative A/B tests, find the winners, and iterate on them. Double down on the hooks, formats and angles that work, and drop the ones that don't.
• Keep up with trends, competitors and what's working across Meta and TikTok, and bring ideas to the team before anyone asks.

This is you if...

• You have 3–5+ years' experience creating paid social content for a DTC, e-commerce, wellness or beauty brand
• You're confident on camera, and you have ads to show for it
• You have a portfolio of ads that actually sold, and you know why they worked
• You enjoy using data to decide what to make next
• You write a sharp hook and have strong copywriting instincts
• You're fast and organised (Asana and Google Sheets are your friends) and happy to turn content around quickly
• You care about doing work that's on-brand, with taste, without sacrificing performance

The perks

• Birthday leave: take your birthday off
• Wellbeing team activities like yoga, pilates, paint and sip, team lunches and more
• A bi-monthly staff order of your favourite JSHealth products
• Free access to the JSHealth App
• Exclusive discount codes for you, your family and friends
• A beautiful office in the heart of Double Bay
• A fully stocked kitchen and smoothie station with JSHealth protein bars and products
• Our in-house nutritionist often cooks for the team

How to apply (we want to see your creativity)

Skip the standard cover letter. Email [email protected] with the subject line "Performance Creative Strategist – [Your Name]" and include:

1. Examples of creative ads you've made, ideally ones where you're on camera. If you can share results, even better.
2. Anything else creative that makes you stand out. Surprise us.
3. Bonus points: create an ad for JSHealth with a new and exciting concept. Show us what you'd make in your first week.

Applications without ad examples won't be considered. We can't wait to see what you've got!