Oblique is a strategy-led branding and marketing agency built for ambitious brands that want to be seen, understood, and remembered. We don’t do fluff. We do meaningful, performance-driven work rooted in clarity and results. To date, we’ve helped over 350 brands transform not just how they look, but how they grow.

We’re looking for a creative, and performance-minded Creative Strategist for Meta Ads to join our growing team. You’ll work across multiple high-growth brands and lead the charge in developing ad concepts that not only look good but drive conversions

This role is perfect for someone who understands what makes people stop, click, and buy. You have to be someone who's hungry for results and understand the volume of creative that's required for brands to succeed. Someone who's able to blend storytelling with psychology and turn data into results.

This is a full-time role based in KL.

What You’ll Be Doing

• Own the creative direction of all paid Meta ads (IG & FB) from ideation to testing to iteration
• Perform creative strategy research and understand how to position products and offers.
• Create winning strategies through identifying winning avatars, angles and messaging.
• Work closely and guide creative team to produce creatives into high-performing ad concepts
• Analyze winning ad trends and audience behavior to craft creative strategies for each campaign
• Lead UGC and influencer content strategy, and work with creators to script, brief, and review
• Oversee and map content calendars and shoot plans for weekly rollout
• Act as a bridge between strategy and creative giving clear direction to the design, video, and content teams
• Run competitive and ad library research to find gaps, inspiration, and new angles
• Track and monitor ad creative performance to guide data-driven optimizations

You Might Be a Fit If You…

• Have 3–5 years of experience working in creative strategy and Meta ads
• Have experience with high-converting, high-spend sales campaigns
• Know how to brief, direct, and manage UGC/influencer content that doesn’t look or feel forced
• Have a strong POV on what makes a good ad and can back it with data or psychology
• Are highly organized, independent, and can manage multiple brands with clarity and accountability
• Understand creative testing frameworks (hooks, angles, CTAs, formats, etc.)