The Marketplace PPC will own the end-to-end paid advertising strategy and execution across Amazon, Nykaa, and Flipkart. This role sits at the intersection of advertising and operations: you will not just manage campaigns, you will understand the P&L impact of every rupee spent, and use that understanding to drive category share at the right efficiency. You will work closely with the Marketplace Operations and D2C Performance teams to ensure channel coherence.

KEY DETAILS

Department: Digital & Media Marketing

Location: Kolkata

Experience: 1-3 years in Amazon / marketplace PPC, with D2C or beauty/FMCG preferred

WHAT YOU WILL OWN

• Amazon Full Funnel including DSP, Class 1, Sponsored Products, Sponsored Brands, and Sponsored Display - full campaign lifecycle from build to bid optimisation

• Nykaa PLA and Flipkart PLA campaigns - budget allocation, creative briefs, and performance tracking

• ACOS and TACOS management: maintaining targets by product tier and category

• Keyword research and negative keyword governance: building and maintaining master keyword libraries

• Competitor conquest campaigns: identifying gaps and structuring conquest strategy by category

• Search term reports: weekly analysis and structure optimisation

• New product launch PPC plans: velocity builds, keyword seeding, and review generation support

• Bid-based coupon strategy coordination with the Google Ads team for cross-channel efficiency

• Weekly reporting to marketplace lead and monthly P&L contribution reporting

MUST-HAVE EXPERIENCE

• 1+ years managing Amazon PPC independently - not as part of a broader digital role

• Proven ACOS / TACOS improvement track record with specific numbers to share

• Deep familiarity with Amazon's campaign structure: Auto vs Manual, exact vs phrase vs broad, PAT targeting

• Experience with Quick Commerce advertising: Blinkit Ad Manager, Zepto Ads, Swiggy Instamart

• Experience with Helium 10, DataDive, Jungle Scout, or Pacvue for keyword research and bid management

• Managed Nykaa PLA or Flipkart PLA independently - understands the structural differences from Amazon

• Understands organic rank impact of advertising - has used PPC deliberately to build organic velocity

NICE-TO-HAVE

• Familiarity with Amazon Brand Analytics and Search Query Performance reports for category intelligence

• Experience in beauty, skincare, or personal care categories — understands seasonal demand patterns

• Has contributed to or managed a new product launch from PPC side

• Basic SQL or Google Sheets automation for reporting efficiency

WHAT WE WILL MEASURE YOU ON

• ACOS by campaign type vs target (Sponsored Products, Sponsored Brands, SD)

• TACOS vs category-level target

• Organic rank movement for top 20 target keywords

• New product launch velocity: units sold in first 30/60/90 days vs plan

• Share of voice on top category keywords (tracked monthly)

• Budget utilisation and pacing accuracy