Job Position: Lead Associate (Amazon PPC )

Job Location: Mumbai

Job Type: Permanent

Mandatory Responsibilities

● Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra and all relevant marketplaces for the client.

● Providing guidance to the marketplace team, with data driven opportunities of scaling and building efficiencies. Deep understanding of marketplace sentiments.

● Developing key relationship with Category manager’s at these market placesand help in generating key insights for clients account to drive performance.

● Deep understanding of marketplace sentiments.

● Staying updated on marketplace advertising trends, and implementing latest platform capabilities within existing clientele.

● Retention of existing/onboarded clients

● Team management of marketplace media buying team

● Monthly budget planning and goal setting in line with the client’s roadmap

● Weekly/Bi-Weekly client review meetings;

■ getting the team to create a review deck

■ highlighting opportunities for growth and action plan

● Daily coordination with media buyers and operations management

● MAIN KPI; Revenue and ROAS are the only 2 focused KPIs

● Collaborating with the Strategy team for pitching to prospect clients.

Eligibility Criteria

● Min 2 year of experience in Amazon, Flipkart & other major marketplaces (Myntra, Ajio, Udaan etc) & Quick commerce like Swiggy, Zepto, Blinkit, etc.

● Good oratory, presentation & analytical skills

● Understanding of factors impacting performance on marketplaces:

■ Factors driving organic share

■ Conversion rate optimization

■ Seasonality/Sales planning

■ Category benchmarking & research