About the role
We're looking for an experienced, purpose-driven Australian Marketing Manager to help accelerate our growth in the Australian market.
This is an exciting opportunity to build a deep understanding of Australian consumers, the organic community, categories, channels and competitors – turning those insights into a marketing plan that builds our brand awareness, community engagement, advocacy and sustainable growth.
Working closely with our Australian Sales team and NZ-based Marketing, Digital and Brand & Community teams, you'll identify and unlock opportunities across grocery and emerging channels, while helping strengthen our existing portfolio and explore new categories and products.
You'll also lead selected new product development projects and manage our Australian-based Data & Insights Specialist, helping turn data and insights into clear, actionable opportunities for both Australia and New Zealand.
Ultimately, this role is about connecting purpose with opportunity, growing our presence in Australia while helping more people discover the benefits of organic food.
Based in Melbourne, VIC.
Key Responsibilities include
- Lead the development and execution of the Australian Marketing Plan, ensuring alignment with business strategy, growth objectives and brand priorities.
- Drive Australian brand-building, consumer education and community engagement initiatives that bring our purpose and 'Why Organics' story to life.
- Identify and unlock growth opportunities across grocery, pharmacy, eCOM, convenience, fresh, chilled and emerging channels.
- Lead innovation projects while supporting AU Grown and AU Made initiatives.
- Manage insights, partnerships and the Data & Insights Specialist to support retailer range reviews, portfolio decisions and strategic growth.
To be considered for this role you will have
- 10+ years' experience in FMCG, food, health, consumer marketing, category, brand, innovation or related commercial roles, ideally with strong Australian market exposure.
- Proven experience developing and delivering integrated marketing strategies that drive brand growth, consumer engagement and commercial performance.
- Strong commercial acumen with the ability to turn consumer, shopper and category insights into actionable growth opportunities.
- Excellent stakeholder leadership, project management and relationship-building capability across internal and external partners.
- A genuine passion for organics, health, sustainability, biodiversity and purpose-led business.
It would be a bonus if you have
- Experience in natural food, organic, health or conscious consumer brands.
- Existing relationships with Australian retailers, industry groups or grocery customers.
- Experience across Amazon, D2C and other emerging FMCG channels.
- Exposure to portfolio strategy, retailer range reviews or category management.
- Experience leveraging AI and emerging technologies to improve marketing effectiveness.
- Experience with CRM systems, Microsoft Dynamics 365, Shopify or ERP systems.
- Knowledge of organic, natural, wholefood or health-focused products.
What's in it for you?
- The opportunity to work for a company who cares - both about you and the world around you.
- Opportunity to work with likeminded, passionate individuals.
- Great discounts on our awesome products.
- Flexible working.
- Birthday leave and impact leave.