KOL Livestream Planner, Marketing - ShopeeHo Chi Minh City, Vietnam (On-site) ∙ Full-time

KOL Livestream Planner, Marketing - Shopee

On-siteHo Chi Minh City, VietnamFull-timePosted 1 day ago

About the role

KOL Livestreaming is one of the most dynamic and fast-growing sectors in digital commerce. As a KOL Livestream Planner, you’ll play a pivotal role in entertainment-driven e-commerce, working alongside top-tier KOLs, MCNs, and celebrities to deliver impactful livestream experiences.

This is an exciting opportunity for those who are eager to:

  • Develop end-to-end marketing skills, from strategic planning to on-ground execution
  • Gain hands-on experience in stakeholder coordination, problem-solving, and performance optimization
  • Thrive in a fast-paced, energetic environment where livestreams drive real business outcomes

Heads up: This role demands strong commitment and flexibility, including the ability to work outside of standard office hours to support live broadcast sessions and coordinate with partners. If you're driven, resilient, and excited to make things happen—this is the role for you.

Job Description:

1.Livestream Operation & Execution

  • Coordinate, and execute marathon livestreams featuring Tier-1 KOLs and celebrities.
  • Facilitate seamless communication with MCNs to ensure content quality, smooth operations, and high audience engagement.
  • Standby during livestream & support lead to take action promptly to optimize real time performance
  • Support in compiling performance reports and suggesting areas for improvement

2. Stakeholder Partnerships:

  • Support to build and maintain collaborative relationships with MCNs, supporting mutual growth and brand alignment on Livestream and Shopee content ecosystem (i.e. Shopee Video, Meta and Youtube Shopping).
  • Work cross-functionally with internal teams to align livestream initiatives with platform campaigns and business priorities

3. Ad-hoc task:

  • Assist the Line Manager on strategic initiatives and research related to KOLs, MCNs, or livestream trends

Requirements:

  • At least 2 years of experience in marketing, agency, livestreaming, or communication roles)
  • Strong interest in creator growth and management across social and e-com platforms, digital content, and livestream commerce.
  • Passionate, growth-oriented, and eager to take ownership
  • Education: Bachelor’s degree in Business, Marketing, Communications, or related fields (or equivalent practical experience)

Key Traits & Skills

  • High sense of responsibility, integrity, and professionalism
  • Good communication skills and team collaboration mindset
  • Curious, eager to learn, with a problem-solving attitude
  • Willingness to work under pressure and outside standard working hours
  • Detail-oriented with ability to handle multiple tasks
  • High standards of ethics and transparency.
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Shopee
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