Company: Ajmal Perfumes

Location: Mumbai

Role Overview

We are looking for an Influencer Marketing Manager to drive influencer collaborations and digital campaigns for Ajmal Perfumes, with a focus on brand visibility, engagement, and consumer reach.

Key Responsibilities

• Develop and execute influencer marketing campaigns across Instagram, YouTube, and other platforms.
• Identify, onboard, and manage relevant influencers, creators, and talent agencies.
• Build strong relationships with influencers and negotiate commercials and deliverables.
• Manage campaigns end-to-end, from briefing and content creation to execution and reporting.
• Drive influencer gifting, seeding, product launches, and brand collaborations.
• Track campaign performance, engagement, reach, and ROI.
• Stay updated on creator trends, social media formats, and competitor activity.
• Work closely with Brand, Digital, E-commerce, and Creative teams.

Requirements

• 4–7 years of experience in Influencer Marketing / Digital Marketing.
• Experience in beauty, fragrance, fashion, lifestyle, luxury, or FMCG preferred.
• Strong understanding of the Indian influencer ecosystem.
• Excellent communication, negotiation, and relationship-management skills.
• Strong creative and analytical mindset.