What you'll do

• Own end-to-end Meta campaign structures, Advantage+ setups, product catalogue ads, budget pacing, and ROAS/MER performance.
• Manage TikTok Ads (in-feed, Spark Ads, and GMV Max for TikTok Shop) and Pinterest Ads, aligning channel mix to conversion targets.
• Build and execute a structured creative testing engine to identify niche customer groups and discover high-converting ad concepts.
• Own full-funnel analytics, event tracking, CAPI, and attribution across GA4, Shopify, and ad platforms to optimize conversion paths.
• Deliver weekly scorecards, monthly strategic reviews, and quarterly market-sizing views to leadership.
• Partner with Brand and Creative teams to feed ad insights back into overall positioning, lifecycle, and landing page messaging.

What you'll need

• 3+ years of performance marketing experience managing budgets of US$5k+/month.
• Hands-on mastery of Meta Ads Manager and TikTok Ads Manager.
• Proven track record running structured creative testing cycles and scaling winning ad campaigns.
• Strong GA4 expertise analyzing e-commerce conversion paths, funnel drop-offs, and Shopify user behavior.
• Practical attribution knowledge covering CAPI, view-through windows, and event deduplication.
• Strong analytical toolkit utilizing pivot tables, cohort analysis, and blended efficiency metrics.
• Fluent business English at a B2 level or above in both written and spoken communications.

Nice to have

• Experience running Pinterest Ads campaigns.
• Hands-on experience with TikTok GMV Max and TikTok Shop advertising.
• Deep familiarity with U.S. and U.K. pop culture, internet trends, and consumer behavior.
• Background in beauty, wellness, consumer devices, or considered-purchase categories.

What Success Looks Like

• Paid social scales revenue while overall blended efficiency metrics improve and reconcile accurately.
• Test data identifies distinct niche customer groups in new international markets to sharpen brand positioning.
• A steady pipeline of high-converting ad content scales consistently with creative fatigue caught early.
• Meta, TikTok, and Pinterest maintain clear funnel roles, defended budget shares, and clean event tracking.
• Performance issues are caught and resolved proactively before escalation.

Compensation & benefits

• Competitive earnings: Competitive compensation package with monthly/quarterly incentives, annual salary reviews, and an annual performance bonus based on company profitability.
• Full healthcare & insurance: PVI healthcare insurance and state social insurance paid on 100% of contractual salary.
• Paid time off: 12 annual leave days per year.
• Daily perks: Free company-sponsored home-cooked lunches, coffee, tea, and snacks, plus covered monthly parking.
• Discounts & activities: Employee discount codes from 20% to 50%, Badminton Club, office sports clubs, gift vouchers, and company events.