Lixibox is a full-stack one-stop omni-channel solution for affordable luxury brands to reach GenZ consumers in Vietnam, one of the fastest-growing regions in the world. We focus on optimizing operations by leveraging an in-house agency and in-house technology solutions to bring effective brand launches to end consumers.
As a Senior Performance Marketing Executive in the Digital Commerce department, you will report directly to the Digital Commerce Manager on-site in Ho Chi Minh City. In this full-time role, you will execute paid media campaigns across marketplace, social commerce, and upper-funnel digital channels, taking full ownership of ROAS, CIR, and sales targets.
What You'll Do
- Plan and execute paid media campaigns across TikTok, Shopee, Lazada, and other digital platforms.
- Manage day-to-day budget allocation, bidding, and targeting strategies to achieve ROAS, CIR, and sales targets.
- Own content and creative performance optimization by testing PDP content, ad creative, thumbnails, copy, and video hooks.
- Build and maintain working relationships with platform ad teams to access dedicated support, beta tools, and co-funded programs.
- Coordinate campaign timing and budget alignment with Marketplace, TikTok, and Live Commerce teams.
- Track and report media performance metrics—including ROAS, CIR, and sales—to the Media Manager on a regular cadence.
- Monitor platform ad product updates and flag emerging tools or formats worth testing.
- Partner with the Tech team to pilot and refine AI-assisted ad automation tools over time.
What You'll Need
- Bring 2 to 4 years of hands-on experience in paid/performance media across TikTok Ads, Shopee Ads, or Lazada Sponsored Solutions.
- Demonstrate proven experience managing paid media budgets against strict ROAS, CIR, and sales targets.
- Show comfort working with data and dashboards to guide day-to-day campaign decisions.
- Possess fluent Vietnamese language skills along with working proficiency in English for reporting and cross-functional work.
Nice to Have
- Experience executing both performance and upper-funnel digital media campaigns.
- Industry background in beauty, beauty-tech, consumer electronics, or wellness categories.
- Strong analytical capabilities to translate campaign data directly into actionable steps.
- Sharp creative sense to evaluate ad performance beyond basic briefs.
- Ability to manage multiple live campaigns across platforms simultaneously with high detail.
- Comfort adopting new tools and technology, including emerging AI-assisted ad tools.
What you'll get
- Competitive salary package + Performance Bonus calculated and determined based on company profitability at the end of the year
- 100% Gross on Social Insurance + Premium Healthcare Insurance PVI
- Discount code for employees offering 20% to 50% off
- Office Perk: Laptop, Home-cooked lunch, coffee, and tea break provided at the office, sports club
- Monthly parking covered by the company
- Access to company internal activities: Team Building, YEP, Company Trip, Public/Special Occassion Day
Where the office
- An Khanh Ward, HCMC (Sala Town)
- Monday - Friday, 9am - 6pm