Amazfit is a global performance and wellness brand within Zepp Health, built for people who want more from the way they train, move, and live. Our smartwatches and connected ecosystem bring together thoughtful design, advanced health and fitness technology, and actionable intelligence to help people train with greater structure and understand their progress with greater clarity.

Our portfolio spans all-around training, running, outdoor endurance, everyday fitness, and recovery, from Balance, Cheetah, T-Rex, and Active watches to the growing Helio ecosystem. We pair that innovation with authentic credibility in sport through athletes including Olympic champion Gabby Thomas, All-Pro running back Derrick Henry, and HYROX world champion Hunter McIntyre, plus a landmark global partnership with HYROX. Together, these strengths give Amazfit global reach, technical credibility, and a growing place in sport and culture

The Role

Reporting to the Head of Americas Marketing, the Manager of Growth Marketing will lead full-funnel commercial growth across Amazfit's priority Americas markets, with North America as the immediate focus. Your mandate is to turn demand into predictable, profitable, and repeatable growth across DTC e-commerce, Amazon, paid acquisition, and customer retention.This is a senior player-coach role with executive visibility and meaningful accountability for revenue, margin, and investment. You will set the growth agenda, manage agency and specialist partners, and remain close enough to the platforms, creative, customer journey, and data to identify opportunities and move quickly. You will be supported by regional commercial and marketing partners and connected to global product, brand, creative, and technology teams.

Drive DTC and e-commerce growth

• Own growth across the DTC funnel, including qualified traffic, lead capture, product discovery, landing pages, product detail pages, cart and checkout, conversion, average order value, and profitable revenue.
• Build and execute a conversion-rate optimization roadmap across merchandising, bundles, offers, content, navigation, accessory attach, checkout, and post-purchase journeys.
• Partner with e-commerce, product marketing, creative, and operations to ensure launches and promotions are compelling, easy to shop, and supported by the right inventory and demand plan.

Lead paid media and acquisition

• Own paid acquisition strategy, execution, testing, optimization, budget allocation, and reporting across Google, Meta, YouTube, programmatic, retargeting, and emerging channels.
• Stay close to the platforms and data, reviewing bidding, audiences, campaign architecture, creative performance, tracking, and spend, and stepping directly into optimization when speed or performance requires it.
• Build a testing roadmap across audiences, messages, formats, offers, landing pages, and creative, then turn learnings into clear briefs for integrated marketing and creative partners.
• Build productive agency partnerships grounded in clear objectives, commercial accountability, transparent reporting, and proactive recommendations.

Accelerate Amazon performance

• Own Amazon marketing and demand-generation strategy in close partnership with sales and channel leaders, connecting retail media, product content, promotions, and brand investment to commercialgoals.
• Improve paid efficiency and organic performance through disciplined management of Amazon Ads, search visibility, Storefront and product-detail content, promotional moments, ratings and reviews, and new-to-brand acquisition.
• Use ROAS, ACoS, TACoS, conversion, share of voice, organic-to-paid mix, profitability, and incrementality to evaluate both channel growth and the quality of that growth.

Benefits of Working at Zepp Health

Competitive salary and annual bonus opportunity; paid vacation and sick time; a remote-friendly culture; medical, dental, vision, and life insurance; and a 401(k) with company matching. Team members also have access to innovative Amazfit products and opportunities to train, race, and experience the category firsthand.

Equal Opportunity

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team. We are committed to an inclusive recruiting process that is free from bias, prejudice, and stereotypes. If you need a reasonable accommodation at any point in the application or interview process, please let us know.