Building the Next Chapter of Global K-Beauty

AXIS-Y, a global K-Beauty brand by Asia Master Trade, delivers Climate Inspired Skincare Solutions designed for the changing environments, climates, and lifestyles of consumers around the world.

Since launching in 2019, AXIS-Y has rapidly expanded across 100+ countries, including the U.S., Europe, the Middle East, Southeast Asia, and CIS markets, with approximately 90% of our revenue generated internationally. Our hero product, the Dark Spot Correcting Glow Serum, has surpassed 20 million units in cumulative global sales, becoming a global bestseller loved by consumers worldwide.

At AXIS-Y, we recognize that skin changes with climate, environment, and lifestyle. Through our unique perspective of “Skin Climate,” we listen closely to consumers and creators around the world and bring their voices into our product development process—creating products and brand experiences inspired by real skin concerns.

Our global mindset extends beyond the markets we serve to how we work. Our team brings together people from diverse nationalities and cultural backgrounds, creating an environment where different perspectives and ideas are valued. As AXIS-Y continues to grow, our team members have the opportunity to gain exposure to a wider range of global markets, take on meaningful challenges, and grow their careers alongside the brand.

We believe that the growth of our people drives the growth of our company. That’s why we offer competitive benefits and performance-based rewards, with opportunities to participate in and benefit from the company’s growth through incentives, stock options, and other performance-based programs, depending on role and contribution.

Looking ahead, AXIS-Y is expanding beyond skincare into new beauty categories and global markets, shaping new ways for consumers around the world to experience K-Beauty.

We’re looking for people who are ready to build the next chapter of a fast-growing global brand alongside AXIS-Y.

Position Summary

The Global Performance Marketer will work closely with regional marketing, influencer, and creative teams to drive paid media performance across global markets.

This role will oversee Meta Ads and TikTok Spark Ads, evaluate organic content for paid amplification, optimize campaign performance and budgets, and provide data-driven insights to improve overall marketing efficiency.

This role is ideal for someone who is analytical, detail-oriented, comfortable making fast data-driven decisions, and experienced in managing paid social campaigns across multiple markets.

Key Responsibilities

1. Content Performance Analysis & Ad Selection

• Analyze daily content and performance data across regional teams, including North America and other global markets.
• Identify high-performing organic content with strong potential for paid amplification.
• Flag underperforming content and recommend adjustments to paid media allocation.
• Build and maintain a standardized content evaluation framework using metrics such as engagement rate, watch time, CTR, saves, and shares.
• Establish consistent data-driven criteria for go/no-go advertising decisions across regions.

2. TikTok Spark Ads Management

• Plan, launch, manage, and optimize TikTok Spark Ads campaigns across multiple regional markets.
• Manage audience targeting, bidding strategies, campaign budgets, and budget pacing.
• Coordinate with regional marketing and influencer teams to secure creator authorization and Spark Ads codes.
• Continuously monitor live campaigns and optimize performance based on real-time data and insights.

3. Meta Ads Management

• Build, launch, and optimize Meta Ads (Facebook & Instagram) campaigns across global markets.
• Manage audience targeting, creative testing, bidding strategies, and budget pacing.
• Conduct ongoing A/B testing across creatives, copy, placements, and audiences to improve campaign performance.
• Maintain clear campaign structures and naming conventions to ensure consistent and trackable reporting across regions.

4. Reporting & Budget Control

• Prepare daily, weekly, and monthly performance reports covering key metrics including ROAS, CPA, CTR, CPM, CVR, and ad spend.
• Monitor advertising spend across regions and platforms to ensure campaigns remain within approved budgets.
• Identify and flag potential over- or underspending.
• Reallocate budgets across markets and campaigns based on performance data to maximize overall ROI.
• Translate campaign data into actionable insights and recommendations for key stakeholders.

5. Cross-functional Collaboration

• Collaborate closely with the Global Marketing team and regional teams to determine which content and campaigns should receive paid support.
• Provide the creative team with data-driven briefs and recommendations for new advertising creatives.
• Identify creative and performance gaps based on campaign data.
• Ensure paid campaigns align with overall brand messaging, campaign objectives, and global marketing strategies.

6. Platform & Industry Expertise

• Stay current on Meta and TikTok advertising platform updates, policy changes, tools, and best practices.
• Proactively test and apply new advertising features and optimization opportunities.
• Monitor competitor advertising activities and benchmark campaign performance across markets.
• Share relevant paid media trends and platform insights with internal teams.

Qualifications

Required Qualifications

• Fluent in English (spoken and written, business level).
• 2+ years of hands-on performance marketing experience, with a strong focus on Meta Ads and TikTok Ads / Spark Ads.
• Experience managing paid social campaigns across multiple regions or markets.
• Strong analytical skills and confidence working with performance data on a daily basis.
• Proficiency with Meta Ads Manager, TikTok Ads Manager, Excel/Google Sheets, and GA4 or similar analytics tools.
• Experience managing, monitoring, and reporting advertising budgets across multiple campaigns or markets.
• Strong understanding of key performance marketing metrics including ROAS, CPA, CTR, CPM, and CVR.
• Highly organized and detail-oriented, with the ability to make fast, data-informed decisions.
• Ability to manage multiple campaigns and priorities in a fast-paced global environment.

Preferred Qualifications

• Experience with the TikTok Spark Ads creator whitelisting and authorization process.
• Previous marketing experience in the beauty, skincare, or cosmetics industry.
• Additional language skills, particularly Spanish or Portuguese, for regional coordination across LATAM and North America.
• Business-level Korean proficiency (spoken and written).
• Experience working with global or cross-regional marketing teams.

Benefits & Perks

1. Health & Wellbeing

• Flexible working hours
• Paid sick leave and dedicated time off
• Family Day (half-day Fridays held monthly for better work-life balance)

2. Time & Flexibility

• Flexible leave options
• Seasonal leave to rest and recharge

3. Growth & Development

• Early ownership of projects and cross-functional exposure
• Opportunities to shape your role as the company grows

4. Financial Support

• Performance-based KPI incentives (twice a year)
• Semi-annual and year-end performance bonuses based on sales achievement (typically 100–400% of one month’s salary). Top performers may receive bonuses exceeding this range, depending on the sales performance of their market and overall business results.
• Holiday bonuses during Lunar New Year and Chuseok
• Monthly transportation and meal support
• Taxi fare support for employees working late
• Team meals and collaboration budgets
• Business trip expenses fully covered

5. Recognition & Rewards

• Long-service awards to recognize career milestones
• Employee referral rewards
• Annual company-sponsored incentive trips for top performers (domestic trip in the first half of the year and overseas trip in the second half)
• Premium holiday gifts during Lunar New Year and Chuseok
• Year-end appreciation gifts

6. Product & Lifestyle Perks

• Employee discount on AXIS-Y products
• Monthly café credits and in-office perks
• Complimentary snacks and drinks
• Early access to new launches and opportunities to contribute to product development

7. Global Culture & Environment

• Work alongside colleagues from diverse nationalities and cultural backgrounds.
• English-friendly and internationally collaborative work environment.
• Gain hands-on experience in a fast-growing global skincare brand operating in over 90 countries.
• Opportunities to collaborate with global markets, creators, and partners.

Preferred Profile

• Strong interest in performance marketing, paid social, K-Beauty, and the global skincare industry.
• Highly analytical and comfortable turning performance data into actionable marketing decisions.
• Experienced in identifying high-performing social content and scaling it through paid media.
• Comfortable working across multiple regions, campaigns, and stakeholders simultaneously.
• Proactive in testing new creatives, audiences, and optimization strategies.
• Able to work with speed, accuracy, and a strong sense of ownership in a dynamic environment.

What You’ll Gain

• Hands-on ownership of global performance marketing campaigns across Meta and TikTok.
• Experience managing paid media strategy and budgets across multiple international markets.
• The opportunity to directly influence creative strategy and content decisions through performance data.
• Exposure to global marketing, influencer marketing, creative development, and regional growth strategies.
• The opportunity to play a key role in scaling a fast-growing global skincare brand across 90+ countries.

Equal Opportunity

AXIS-Y is committed to creating an inclusive workplace. We welcome applicants from diverse backgrounds and consider all qualified candidates based on their skills, experience, and potential.