E-Commerce Associate

Role Overview

The E-Commerce Associate is responsible for the day-to-day management, performance optimization, and growth of a fashion brand’s direct-to-consumer platforms. This role owns site execution across merchandising, sales, operations, and customer experience, while partnering closely with Marketing, Planning, Creative, Customer Service, and Sales teams to drive profitable growth.

Job Responsibilities

• Manage the maintenance, sales, and growth of the fashion brand’s e-commerce platforms.
• Serve as the primary day-to-day owner of Shopify and all third-party integrations, ensuring site stability, speed, and functionality.
• Strategically merchandise products to maximize conversion, AOV, and discovery by optimizing collections, navigation, filters, search, and PDPs on a weekly basis.
• Execute ongoing CRO initiatives, including merchandising tests, PDP enhancements, and upsell/cross-sell strategies.
• Assist in updating and executing e-commerce marketing calendars covering launches, email campaigns, homepages, events, promotions, and markdowns in collaboration with the Head of E-Commerce.
• Ensure accuracy of pricing, promotions, creative, inventory, and timing across all site updates and campaigns.
• Proactively improve site flow, reduce returns, increase exchanges, and enhance the shopping experience using customer feedback, returns data, and site behavior insights.
• Coordinate with Sales and Planning teams to allocate and manage inventory for online channels in alignment with the marketing calendar.
• Monitor daily, weekly, and monthly sales performance against targets and proactively recommend pivots when goals are not met.
• Oversee product setup, imagery, copy, pricing, tagging, and merchandising readiness in coordination with Planning team.
• Collaborate with Marketing, Graphic Design, Copy, Third-Party Agencies, PK Team, and Technology partners to execute site strategies, creative updates, and functional improvements.
• Review post-campaign performance, Shopify sales and returns and present insights, learnings, performance trends and recommendations in partnership with the Growth Marketing Associate.
• Conduct ongoing competitor research across site experience, promotions, pricing, email, loyalty, and value-added features, and share findings with the Head of E-Commerce and Head of Marketing.
• Troubleshoot escalated customer issues in coordination with the E-Commerce Customer Service Team and guide resolutions.
• Periodically complete full purchase-cycle audits(desktop and mobile)to assess site experience, checkout, post-purchase flow, and fulfillment accuracy.
• Provide escalation support and oversight for customer service operations.
• Ensure sites meet and uphold compliance and accessibility standards.

Desired Skills & Experience

• 3–5+ years of e-commerce experience managing direct-to-consumer websites, preferably within fashion or apparel.
• Hands-on experience managing Shopify platforms, including product setup, merchandising, promotions, and site updates.
• Proficiency with Google Analytics, Google Search Console, Google Optimize or other A/B testing platforms, and Facebook Analytics.
• Proficiency with Listrak, Klaviyo or other email marketing platforms.
• Strong understanding of site merchandising, navigation, and product presentation to drive conversion and AOV.
• Data-driven mindset with the ability to analyze sales, customer behavior, and performance trends.
• Familiarity with CRO best practices, SEO fundamentals, and e-commerce optimization tools.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Clear communicator with a proactive, ownership-driven approach.