About us: “Keep Moving“ 永不止步

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Key Responsibilities

1. Website Operations & Project Management

• Manage the day-to-day operations of the overseas brand website, including content updates, product listing, pricing maintenance, and promotional campaign setup.
• Plan and execute website-exclusive marketing campaigns, such as new product launches, member days, and seasonal promotions, in close collaboration with local marketing teams.
• Manage the website's visual presentation, ensuring consistency with the global brand identity while adapting to local consumer preferences and aesthetics.

2. Localization & User Experience Optimization

• Develop a deep understanding of target-market consumer behavior, shopping habits, and cultural differences.
• Lead the localization and adaptation of website content, product descriptions, marketing materials, models, imagery, and scenarios to meet local market needs.
• Continuously monitor and analyze the customer journey and website performance. Conduct A/B testing and other optimization initiatives to improve website navigation, page design, checkout experience, conversion rate, and average order value.

3. Data Analysis & Business Performance

• Monitor and analyze key performance indicators (KPIs), including traffic, conversion rate, average order value (AOV), repeat purchase rate, and customer churn.
• Prepare regular performance reports and provide actionable insights to support business and marketing decisions.
• Leverage tools such as Google Analytics and Hotjar to conduct in-depth user behavior analysis.
• Set sales targets for the brand website and develop and execute strategies to achieve them.

4. Cross-functional Collaboration

• Work closely with Technology/Product teams to identify website functionality and user experience improvement opportunities and follow up on development progress.
• Collaborate closely with local overseas marketing teams to integrate social media, KOL/influencer, offline events, and other marketing resources to drive traffic to the website.
• Partner with Customer Service, Logistics, and Warehouse teams to ensure smooth order fulfillment and continuously improve customer satisfaction.

Qualifications

Required Qualifications

1. Bachelor's degree or above, with 3+ years of experience in cross-border e-commerce or DTC/brand website operations. Experience in sportswear/footwear, fashion, consumer products, or Southeast Asian markets is preferred.
2. Proficiency in e-commerce website platforms and back-office systems, such as Shopify, Magento, or Shopline.
3. Strong data analysis skills, with proficiency in Excel/Google Sheets and relevant analytics tools.
4. Excellent written and spoken English and Chinese.
5. Strong interest in Southeast Asian and/or Western markets, with strong consumer insights and cultural awareness.
6. Strong project management and cross-cultural communication skills, with an entrepreneurial mindset and the ability to thrive in a fast-paced environment.

Preferred Qualifications

• Proven track record of building a brand website from 0 to 1 or significantly growing website sales/performance.
• Understanding of major international digital payment methods, logistics solutions, and social media ecosystems.
• Basic knowledge of SEO/SEM and/or hands-on experience in user acquisition or growth initiatives.