Job title: Director of Brand Marketing

Location: New York, NY

Job type: Full-time

Pay: $150,000 - $175, 000

DESCRIPTION

Director of Brand Marketing

Roxanne Assoulin — New York, NY · Full-time · In-person

The Role

This is a newly created leadership role designed to be the voice and narrative engine of Roxanne Assoulin. Rox has a singular point of view — joyful, optimistic, full of heart — and a founder story that customers genuinely connect to. We're looking for a senior brand and content leader who can translate that vision into clear, consistent storytelling across every place the brand shows up: launches, campaigns, social, editorial, founder narrative, press, partnerships, and in-store moments.

You'll be the connective tissue between the founder, Creative, Marketing, Ecommerce, and PR — making sure the story is sharp, the messaging is cohesive, and the brand sounds and feels like itself everywhere. It's an exciting opportunity for a storyteller-strategist who loves working closely with a founder and turning a beloved brand into an even more beloved one.

What You'll Own

• Brand narrative and messaging architecture — the core story, positioning, messaging pillars, and tone of voice that guide everything the brand says

• Translating the brand's vision into language — partnering directly with the Founder/Creative Director to turn instinct, taste, and point of view into clear briefs, talking points, and content the rest of the team can run with

• Founder narrative and thought leadership — shaping Rox's public voice across press, podcasts, social, keynote moments, and editorial features

• Launch and campaign storytelling — the narrative behind every product drop, collaboration, and seasonal moment, from concept brief through copy, captions, and press story

• Editorial and content strategy across owned channels — social, journal, email, video, and in-store — with a content calendar that compounds the brand over time

• Brand cohesion across every touchpoint — product, packaging, site, retail, paid, organic, PR, and partnerships all sounding and feeling unmistakably Roxanne Assoulin

• PR and communications partnership — working alongside agency and internal partners to shape press angles, founder features, and brand moments

• Cross-functional collaboration with Creative, Marketing, Ecommerce, and Retail — briefing and editing copy and content so the voice is consistent across every channel and team

• Brand guidelines and voice documentation — building and maintaining the playbook that scales the brand's voice as the team grows

What We're Looking For

• 8+ years in brand, content, editorial, or communications, with 2+ years at the Director level shaping narrative and voice for a consumer brand

• An exceptional writer and editor — you move fluidly between a press quote, an Instagram caption, a founder essay, a launch manifesto, and a product description, and they all sound like the same brand

• Proven experience working closely with a founder or creative principal, translating their instincts into language and protecting their voice at scale

• Your partners in crime are the Director of eCommerce and the Director of Brand Creative. You own the calendar and the brief.

• Strong brand strategy chops — comfortable building messaging frameworks, positioning, and tone-of-voice guidelines from the ground up

• Content and editorial leadership across social, video, email, and editorial — you understand what makes content land on each platform

• PR and storytelling instincts — you know how to shape a story that lands with press, customers, and culture

• A taste-driven, brand-first mindset paired with respect for the role storytelling plays in driving growth

• Highly collaborative, comfortable being the connective tissue across Creative, Marketing, Ecommerce, Retail, and PR. Omnichannel is paramount here.

• Scrappy, resourceful, and at home in a lean, founder-led environment

• Experience building and leading small teams (writers, content producers, social leads) as a player-coach who is both strategic and hands-on

• Background in fashion, jewelry, accessories, luxury, or lifestyle brands strongly preferred

Compensation & Benefits

• Salary range $150,000 - $175, 000

• Health, wellness, and supplemental insurance options

• 401(k) retirement plan

• Paid time off, sick days, and company holidays

• Commuter and transit benefits

• Employee discounts and product access

To apply

Apply here, or send your cover letter and resume to [email protected].