We are looking for a performance-minded Creative Strategist to lead influencer content strategy across YouTube, TikTok, and Meta. You will manage a three-person editing team and build the creative system that turns cultural insight, creator content, and rigorous testing into top-of-funnel growth and paid-readyassets.

• Build the testing engine: Own a weekly roadmap of angles, hooks,

formats, awareness levels, and audience hypotheses; scale winners andretire weak ideas quickly.

• Write the creative: Produce high-quality creator and editor briefs,

scripts, hooks, product demonstrations, CTAs, and channel-specificformats.

• Lead organic strategy: Shape YouTube, TikTok, and Meta content for

discovery, watch time, and awareness across priority markets.

• Develop the production team: Lead three video editors, setting clear

priorities, quality standards, and a fast, dependable production rhythm.

• Scale high-performing assets: Identify organic creator and UGC

winners, then partner with Paid Media to adapt them for Spark Ads /GMV and Meta partnership or whitelisted placements.

• Turn data into action: Use view velocity, watch time, hook rate, thumb-

stop rate, CTR, CPA, ROAS, and CVR to improve the next creative brief.

Requirements:

• Experienced in growth creative: You bring 4–6 years across creative

strategy, influencer or UGC content, and performance marketing in DTCe-commerce.

• Fluent across cultures: You communicate professionally in Mandarin

and English and can work effectively in an international team.

• Native in market instinct: You understand North American consumer

culture, media, humour, and platform trends, and know how to makecontent feel truly local.

• Performance-literate: You have built or operated structured testing

frameworks and can connect creative choices to CPA, ROAS, CTR, andhook-rate outcomes.

• Hands-on and decisive: You write strong hooks, scripts, and briefs; you

bring direct-response, storytelling, and consumer-psychology judgment;and you can decide what to test next.

• Nice to have: Experience with YouTube creator content, European

markets, creator or UGC pipelines, or a small creative/editing team.